AAN News
Toyota to Boost Ad Spending on Hybrid Carnew
Toyota Motor Sales USA is giving its second-
generation Prius a bigger and broader media
push -- an estimated $30 million in the 2004
model year -- in the hopes it can educate
consumers who still have misconceptions about
the car's hybrid gas-battery technology.
Advertising Age |
09-11-2003 8:40 am |
Industry News
Media Execs Debate the Value of Sponsorshipsnew
ROI was the major focus of the Kagan World
Media conference on sponsored programming
and product placement, which was held
Wednesday in New York.
Media Post's Media Daily News |
09-11-2003 8:33 am |
Industry News
Alcohol Marketers Change Ad Guidelinesnew
Council of the U.S. and the Beer Institute
announced they will only buy advertising in media
that has an audience that is 70% adult, up from
the current 51%. The new figure could mean
some TV shows and magazines might have fewer
beer ads and could make attracting a teen
audience less desirable to media programmers,
but both alcohol groups said the ad changes
would be very limited.
Advertising Age |
09-10-2003 10:10 am |
Industry News
NAA to Develop Campaign Targeting Advertisersnew
NAA's Display Federation announced it will
develop a brand statement targeting advertisers
in the hopes of reinforcing the value of
newspapers.
Editor & Publisher |
09-10-2003 9:17 am |
Industry News
JWT Prepares Relaunch for Smirnoff Brandsnew
Diageo said on Monday that it will relaunch
Smirnoff vodka and brand extensions such as
Smirnoff Twist, Ice and Ice Triple black with new
bottle and logo designs and national advertising
and marketing programs for which the company
will spend in excess of $150 million.
Adweek |
09-09-2003 5:05 pm |
Industry News
Internet Impacts More Spending Offline than Onlinenew
The Internet industry has long given up on the
debate of whether the Web is a branding or a
direct response medium and settled on the mutual
understanding that it can serve both purposes
rather successfully. Up until now, however, that
success has not been truly quantified, but the
2003 American Interactive Consumer Survey
conducted by The Dieringer Research Group
says the magic number is 50%.
MediaPost's Media Daily News |
09-09-2003 5:00 pm |
Industry News
Writers Head to Medill for Workshop
AAN Staff |
09-09-2003 10:56 pm |
Association News
Clear Channel Offers New Political Ad Networks in Californianew
Similar to the way it sells network radio, Clear
Channel has organized its 71 stations in
California into eight statewide advertising
networks. Each of the networks groups its stations
by demographics, such as the Female Voter
Network (23 stations), the 50-Plus Mature Adult
Network (26), News/Talk (12) and the Coastal
Network (37). Candidates can also purchase
individual stations.
Mediaweek |
09-08-2003 10:07 am |
Industry News
30% of Internet Users Interested in Political Adsnew
A new study conducted by the Center for Survey
and Research Analysis at the University of
Connecticut found that voters who use the Internet
-- regardless of party affiliation -- are highly
engaged with politics online.
Online Publishers Association press release |
09-08-2003 11:53 am |
Industry News
New Campaign: Grapefruit Growers Target Women, 21-49new
New York Times |
09-08-2003 9:50 am |
Industry News
Ad Chief: Increased Accountability Spells Trouble For Agencies, Media and Marketersnew
A "new marketing model" is emerging among the
nation's largest advertisers and it means there will
be increasing pressures on the accountability of
agencies, the media and among corporate
marketing executives themselves, the head of
nation's top ad trade association said.
MediaPost's Media New Daily |
09-05-2003 10:08 am |
Industry News
Online Services Group to Take Over 2 Job Vendorsnew
Executives at Troy, N.Y.-based PowerOne said
when the deals are completed, the company
would provide online help-wanted services to
papers representing about half of the nation's
daily circulation and put it in fourth place behind
Monster.com, CareerBuilder.com, and HotJobs, in
terms of unique visitors to the job sections of its
customers' online sites.
Editor & Publisher |
09-05-2003 9:21 am |
Industry News
Magazine Industry Advertising Finally Rises As Holidays Nearnew
The magazine industry, mindful of the song lyric
that the days grow short when you reach
September, is striving to build upon some
improved advertising results this month with
hopes of producing some momentum for next
year.
New York Times |
09-04-2003 9:49 am |
Industry News
U.S. Ad Spending Climbs 6.8% for 1st Half of 2003new
Battered for three years by a severe ad drought,
Madison Avenue may finally have something to
celebrate. Advertising spending in the U.S.
jumped 6.8% in the first half of 2003, buoyed by
increased ad outlays from packaged goods,
automotive and entertainment companies,
according to a new industry study.
Dow Jones Business News via Yahoo! News |
09-03-2003 5:09 pm |
Industry News
Death of Discs?new
Hollywood will win the war against illegal
downloading but the battlefield will be littered with
casualties, including the DVD and CD formats as
physical means of distributing video and audio,
according to a Forrester Research study.
Hollywood Reporter via Yahoo! News |
09-03-2003 4:12 pm |
Industry News
