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U.S. Ad Spending Climbs 6.8% for 1st Half of 2003

By AAN Staff
september 3, 2003  05:09 pm
Battered for three years by a severe ad drought, Madison Avenue may finally have something to celebrate. Advertising spending in the U.S. jumped 6.8% in the first half of 2003, buoyed by increased ad outlays from packaged goods, automotive and entertainment companies, according to a new industry study.
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