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Toyota to Boost Ad Spending on Hybrid Car

By AAN Staff
september 11, 2003  08:40 am
Toyota Motor Sales USA is giving its second- generation Prius a bigger and broader media push -- an estimated $30 million in the 2004 model year -- in the hopes it can educate consumers who still have misconceptions about the car's hybrid gas-battery technology.
View full article at Advertising Age
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