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JWT Prepares Relaunch for Smirnoff Brands

By AAN Staff
september 9, 2003  05:05 pm
Diageo said on Monday that it will relaunch Smirnoff vodka and brand extensions such as Smirnoff Twist, Ice and Ice Triple black with new bottle and logo designs and national advertising and marketing programs for which the company will spend in excess of $150 million.
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