AAN News » Industry News
   

Ad Chief: Increased Accountability Spells Trouble For Agencies, Media and Marketers

By AAN Staff
september 5, 2003  10:08 am
A "new marketing model" is emerging among the nation's largest advertisers and it means there will be increasing pressures on the accountability of agencies, the media and among corporate marketing executives themselves, the head of nation's top ad trade association said.
View full article at MediaPost's Media New Daily
Tags: ,