AAN News
Writers Head to Medill for Workshop
AAN Staff |
09-09-2003 10:56 pm |
Association News
Clear Channel Offers New Political Ad Networks in Californianew
Similar to the way it sells network radio, Clear
Channel has organized its 71 stations in
California into eight statewide advertising
networks. Each of the networks groups its stations
by demographics, such as the Female Voter
Network (23 stations), the 50-Plus Mature Adult
Network (26), News/Talk (12) and the Coastal
Network (37). Candidates can also purchase
individual stations.
Mediaweek |
09-08-2003 10:07 am |
Industry News
30% of Internet Users Interested in Political Adsnew
A new study conducted by the Center for Survey
and Research Analysis at the University of
Connecticut found that voters who use the Internet
-- regardless of party affiliation -- are highly
engaged with politics online.
Online Publishers Association press release |
09-08-2003 11:53 am |
Industry News
New Campaign: Grapefruit Growers Target Women, 21-49new
New York Times |
09-08-2003 9:50 am |
Industry News
Ad Chief: Increased Accountability Spells Trouble For Agencies, Media and Marketersnew
A "new marketing model" is emerging among the
nation's largest advertisers and it means there will
be increasing pressures on the accountability of
agencies, the media and among corporate
marketing executives themselves, the head of
nation's top ad trade association said.
MediaPost's Media New Daily |
09-05-2003 10:08 am |
Industry News
Online Services Group to Take Over 2 Job Vendorsnew
Executives at Troy, N.Y.-based PowerOne said
when the deals are completed, the company
would provide online help-wanted services to
papers representing about half of the nation's
daily circulation and put it in fourth place behind
Monster.com, CareerBuilder.com, and HotJobs, in
terms of unique visitors to the job sections of its
customers' online sites.
Editor & Publisher |
09-05-2003 9:21 am |
Industry News
Magazine Industry Advertising Finally Rises As Holidays Nearnew
The magazine industry, mindful of the song lyric
that the days grow short when you reach
September, is striving to build upon some
improved advertising results this month with
hopes of producing some momentum for next
year.
New York Times |
09-04-2003 9:49 am |
Industry News
U.S. Ad Spending Climbs 6.8% for 1st Half of 2003new
Battered for three years by a severe ad drought,
Madison Avenue may finally have something to
celebrate. Advertising spending in the U.S.
jumped 6.8% in the first half of 2003, buoyed by
increased ad outlays from packaged goods,
automotive and entertainment companies,
according to a new industry study.
Dow Jones Business News via Yahoo! News |
09-03-2003 5:09 pm |
Industry News
Death of Discs?new
Hollywood will win the war against illegal
downloading but the battlefield will be littered with
casualties, including the DVD and CD formats as
physical means of distributing video and audio,
according to a Forrester Research study.
Hollywood Reporter via Yahoo! News |
09-03-2003 4:12 pm |
Industry News
On the Hilton's Bartenders
08-18-2003 2:36 pm |
Letters to the Editor
Pittsburgh Post-Mortem Released
AAN Staff |
08-11-2003 5:18 pm |
Association News
How "Do Not Call" Affects AAN Papers
Alice Neff Lucan |
08-08-2003 4:16 pm |
Legal News
Medill Writing Workshop Focuses on Ethics, Features Walt Harrington
AAN Staff |
08-06-2003 11:06 am |
Association News
Medill Workshop Set for Mid-September
AAN Staff |
07-14-2003 5:19 pm |
Association News
Bar Ad Has ISU Brass Hopping Madnew
An ad for a Des Moines-area watering hole pictures Larry Eustachy, the former Iowa State basketball coach, lifting a cold beer alongside the man who called for his resignation. The ad, which appears in the July 9 edition of new AAN-member Pointblank, did not amuse ISU officials even though at the bottom of the advertisement, in small print, is a disclaimer - "ad is purely satirical." A university spokesman called it "a cheap grab for attention." Other ads for the bar, Autographs, feature unlikely drinking buddies, such as Hillary Clinton and Monica Lewinksy.
Des Moines Register |
07-10-2003 5:51 pm |
Industry News
Tags: Retail Advertising
