AAN News
Study: Social Marketing Limited by Advertiser Confusionnew
Online Media Daily |
07-29-2008 9:02 am |
Industry News
The AP Leads $3 Million Round of Financing for Verve Wirelessnew
The Associated Press, which has used Verve for mobile publishing since May, led the way in the company's second round of financing, the New York Times reports. "Mobile is actually a better way to reach people than print or even web. It's versatile, immediate, travels and is just as compelling," Verve CEO and former Village Voice Media president Art Howe says. One analyst tells the Times that newspapers need to tap into the fast-growing mobile market before it's too late. "It's important and smart for newspapers to get out in front on the mobile phenomenon and not make the mistake they made in waiting too long to embrace the internet," says Greg Sterling, who studies the mobile internet for Opus Research.
The New York Times |
07-28-2008 10:24 am |
Industry News
At Comic-Con, Matt Groening Rips San Diego Readernew
As he's been doing for, "like, 15 years," the Simpsons creator and cartoonist behind the "Life in Hell" comic criticized the Reader while in San Diego for Comic-Con. The strip, which runs in LA Weekly and other alts, "used to be in the San Diego Reader, but they don't like portrayals of gay couples in their publication, like with the characters Akbar and Jeff," Groening said, according to Variety. "So now every year I come to Comic-Con and denounce the San Diego Reader." Groening was also asked if he had any plans to turn the strip into an animated series. He said it was possible but explained, "There is a satisfaction in working in a collaborative process in animation," but "there's another kind of creative fulfillment of doing something completely by yourself."
Broadcasting & Cable | Variety |
07-28-2008 9:11 am |
Industry News
Readership Tracking Study Has Good and Bad News for Newspapersnew
Northwestern University's Readership Institute |
07-28-2008 9:32 am |
Industry News
Growing Ad Exchange Market Spawns Trading Advisersnew
The New York Times |
07-28-2008 9:04 am |
Industry News
iPhone Spawns New Ad Networksnew
Online Media Daily |
07-25-2008 10:25 am |
Industry News
Cleveland Scene Editor: The War is Over, and Neither Side Won or Lostnew
"A month ago we were enemies, hunkered down in bunkers and trying to will each other into starvation or surrender; today, we share the same fax machine and make small talk in the elevators," Frank Lewis says of the now-merged Cleveland Free Times and Scene. "And between deadlines and the seemingly endless details inherent in merging two operations -- packing and unpacking, integrating computer systems, finding the goddamn coffee -- there's just been no time to nurse grudges." He adds: "What matters most now is figuring out what to do with this rare opportunity -- in the Rust Belt, at least -- to leave behind the hand-to-mouth, week-to-week existence, the paranoia and bitterness, and figure out how to make the most of a more stable future."
Cleveland Scene |
07-24-2008 11:41 am |
Industry News
Birmingham Weekly Publisher Talks About His Weekly Card Program
This innovative program came to be after the young paper was having trouble selling restaurant ads for actual cash -- most establishments simply wanted to trade for food. Those meals are now sold via the Weekly Card, which is a sort of credit card for local businesses. Members pay the Weekly a flat fee of $24.95 when they sign up for a card, and then receive 40 percent off retail price at the participating businesses. Users can then add credit to the cards as they wish. Publisher Chuck Leishman recently talked to AAN News about the program's origins, its success, and his plans for other markets.
(FULL STORY)
AAN News |
07-23-2008 1:45 pm |
Industry News
AAN Board Member Gets Married by East Bay Express
The Santa Barbara Independent's Robby Robbins, who is AAN's Classified Advertising Chair, was married on July 2 to longtime partner Bryan O'Quinn as part of the Express' Wedding Wednesdays promotion. The paper chose six couples to be married to celebrate same-sex couples' newfound right to legally marry in California. In attendance at the July 2 ceremony were a number of Independent staffers who drove up from Santa Barbara, as well as Gloria Mock, advertising director of North Carolina's Independent Weekly, where Robbins previously worked. "Bryan and I are so grateful to the East Bay Express, [publisher] Jody Colley, and all
their partners/vendors for making this wonderful time more spectacular than
we could ever have imagined," Robbins tells AAN News via email. For more photos click here, and for a video montage of all six weddings, click here.
AAN News |
07-22-2008 1:38 pm |
Industry News
Will The Village Voice's Siren Festival Have to Relocate?new
The Voice's annual indie rock festival, which celebrated its 8th installment this weekend, may have to find a new location if the redevelopment of Coney Island breaks ground next year as some expect, the New York Times reports. "Siren isn't the most comfortable of rock festivals. The sound systems are mediocre and the pedestrian routes between the stages are irrational," the Times notes. "But Siren does place the tattooed-nerd fashion sense of indie rock in the diverting context of Coney Island's other freaks and sideshows." However, the redevelopment would eliminate these freaks and sideshows and the entire old amusement area, which could mean an end to Siren at Coney Island. "It's my first time here," Broken Social Scene's Kevin Drew said as the band ended its set this weekend. "I don't want it to be the last."
The New York Times |
07-22-2008 9:36 am |
Industry News
Tags: Marketing, The Village Voice
East Bay Express' 'Best of the East Bay' Party Was 'Hella Fun'new
Amoeba Records' Blog |
07-21-2008 12:48 pm |
Industry News
Creative Loafing's Southern Papers Join Ruxton Media Group
CL's publications in Atlanta, Tampa Bay, Charlotte and Sarasota have joined the company's Chicago Reader and Washington City Paper as members of Ruxton, according to a press release issued this afternoon by Village Voice Media's national advertising firm. Under the arrangement, Ruxton will serve as Creative Loafing's exclusive representative for national print advertising and also will provide non-exclusive representation for online advertising.
(FULL STORY)
Ruxton Media Group Press Release |
07-09-2008 4:27 pm |
Press Releases
More on the Free Times/Scene Mergernew
"The idea, of course, is that with no competition to siphon off advertisers or keep ad prices rock-bottom, one alt-weekly might accomplish what the Free Times and Scene couldn't: make enough money to survive," Scene managing editor Joe Tone says of the recently announced merger. "And it's hard to bemoan the consolidation. Had they not become one, the two papers would have eventually become none." However, Tone notes that, for now, Cleveland "will lose some journalists." In addition to former editor Pete Kotz, who has already left for Nashville, Tone says staff writer Lisa Rab and food critic Elaine Cicora have departed. Frank Lewis, who last week was named the new paper's editor, reports on the Free Times blog that the other managers have been named. Sean Misutka and Joe Strailey have been plucked from the Scene to be ad sales manager and classified sales manager, respectively. And three additional Free Times managers have found homes at the new paper: Steve Antol is the circulation manager; Tim Divis is the business manager, and Steve Miluch is the production manager.
Scene | Cleveland Free Times |
07-07-2008 11:39 am |
Industry News
One Chain Restauranteur on Why He Uses Alt-Weeklies to Hire GMsnew
The trade magazine Chain Leader talks to a number of "upstart operators" of chain food businesses, who "share their tactics for recruiting and retaining general managers as they grow." Matt Phillips, the founder, president and CEO of California-based Blendz, says he buys ads in the center of alt-weeklies to find GMs. "It does a dual purpose. It obviously is branding, whether it's an offer or a special that you're promoting," he explains. "But it also gives you the ability to say 'Now hiring. Looking for great people.' And it's in a unique position in the newspaper that people aren't necessarily expecting it, but everybody is looking at because they're looking at what to do that weekend or where's the new hot restaurant to go to."
Chain Leader Magazine |
07-02-2008 12:33 pm |
Industry News
Boston Phoenix Announces the Best Music Acts in Each of the 50 States
The Phoenix and ThePhoenix.com have unveiled the inaugural "50 Bands/50 States": a declaration of the Best All-Time Band, Best All-Time Solo Artist, and the Best New Band from each of the 50 states. The project also includes an interactive component, with three "people's choice" awards, in which readers can cast ballots via mobile phone or the internet to determine the winner in three undecided contests. "I'm feeling bloodied and bruised," says Phoenix editor Lance Gould. "This list led to so many arguments, hurt feelings, and actual skin abrasions that we could use some medical attention. Luckily, California's Dr. Dre made the list."
(FULL STORY)
Boston Phoenix Press Release |
07-02-2008 8:55 am |
Press Releases
