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The AP Leads $3 Million Round of Financing for Verve Wireless

By AAN Staff
july 28, 2008  10:24 am
The Associated Press, which has used Verve for mobile publishing since May, led the way in the company's second round of financing, the New York Times reports. "Mobile is actually a better way to reach people than print or even web. It's versatile, immediate, travels and is just as compelling," Verve CEO and former Village Voice Media president Art Howe says. One analyst tells the Times that newspapers need to tap into the fast-growing mobile market before it's too late. "It's important and smart for newspapers to get out in front on the mobile phenomenon and not make the mistake they made in waiting too long to embrace the internet," says Greg Sterling, who studies the mobile internet for Opus Research.
View full article at The New York Times
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