AAN News
Advertisers Don't Trust Online Ad Measurementnew
A new study released by the Audit Bureau of Circulations and NSON Opinion Research says few advertisers have confidence that their online ad impressions are measured and reported accurately, according to E&P. Ninety-one percent of the 270 online ad professionals surveyed said it's important to audit ad impressions and 89 percent want to see the verification of online traffic. In addition, 83 percent of survey respondents plan to increase online ad spending in 2007, and more than half expect double-digit budget increases. The survey also found that younger respondents were more trusting than older ones. Seventy-five percent of those under 25 said they trust metrics provided by online publishers, compared to only 22 percent of those between 55-64.
Editor & Publisher |
02-09-2007 11:26 am |
Industry News
Hearst Rolls Out Wireless Magazine Sitesnew
Online Media Daily |
02-08-2007 4:10 pm |
Industry News
AAN Adds News Listserv for IT and Systems Discussions
Those eligible to join the list include AAN-member publishers and senior managers, financial managers, design & production managers and staff, and electronic publishing and IT personnel. To sign up, login to this Web site and click on "Listserv Registrations" in the My AAN section of the navigation bar on the right side of each page. As with all of AAN's listservs, messages sent to the list are archived on the site and available for search by members of the list.
AAN Staff |
02-07-2007 1:53 pm |
Association News
Study: Importance of Community 'Citizen Journalism' Sites Growingnew
Editor & Publisher |
02-06-2007 10:41 am |
Industry News
Opinion: 'Most Popular' Lists Benefit Readers, Writers and Newspapersnew
"A little module designed to generate page views by appealing to our voyeurism turns out to be the solution for one of online journalism's more-vexing problems," says Jason Fry of the Wall Street Journal. Fry argues that by incorporating the "Most Popular," and, to a lesser extent, the "Most E-mailed" functions into their Web sites, newspapers are regaining one of the greatest characteristics of the print product -- serendipity.
Wall Street Journal |
02-05-2007 4:25 pm |
Industry News
Tags: Electronic Publishing
New Mobile Listings Service Announcednew
GetMobio enables users to "find nightclubs, make restaurant reservations or find alternative flights via cell phone," reports Online Media Daily. The new service was unveiled yesterday by Mobio Networks, a mobile-lifestyle application provider that is partnering with Open Table and Kaboodle, and has raised $9 million in venture capital funds.
Online Media Daily |
02-01-2007 4:36 pm |
Industry News
Tags: Electronic Publishing, Management
Mermigas: Newspapers Require 'Complete Makeover' to Adapt to Webnew
Diane Mermigas says that a consensus has been reached among media executives that newspapers "must undergo the costly process of dismantling and replacing legacy operations and business models with those completely new and untried." Although she acknowledges how terribly difficult it will be, the Hollywood Reporter columnist argues that the transition will require "not just a comprehensive understanding but an acceptance of and quick response to digital consumers' sophisticated curiosity, use of and interest in devices, platforms, content and transaction options. That alone will provide the foundation for constructing new, productive business models online."
Hollywood Reporter |
02-01-2007 4:03 pm |
Industry News
Tags: Electronic Publishing, Management
Online Ad Firm Signs Six Alt-Weekly Clientsnew
Mediaspan, which calls itself "the leading provider of digital content management and national advertising solutions for over 4,000 local media properties," yesterday announced the addition of several new clients, including AAN members Philadelphia City Paper, Austin Chronicle, San Antonio Current, Salt Lake City Weekly, Arkansas Times and Jackson Free Press. "Our drive to deliver new, national revenue for our affiliate partners goes hand-in-hand with our goal of meeting the demands of national advertisers who want to reach a specific local audience, in markets large and small, across multiple types of media," says a Mediaspan executive. "Whether advertisers seek online display ads on newspaper websites, pre-roll video on TV websites or online radio audio streams, we can deliver."
Mediaspan Press Release |
01-31-2007 3:19 pm |
Industry News
Expert: Social Media "Search Engines" Deserve Publishers' Attentionnew
User-driven social content sites like Digg and Reddit are becoming "traffic powerhouses you can't ignore," says search-marketing expert Danny Sullivan. In fact, their rise has given birth to a new discipline that Web publishers now must learn to master: Social media optimization. Sullivan argues that the social content sites, although they are not traditional search engines, are now more important in terms of driving traffic than non-Google search engines like Yahoo!
Search Engine Land |
01-29-2007 4:03 pm |
Industry News
L.A. Times Shifts Focus, Combines Print and Web Operationsnew
According to a report in the Times, newly installed editor James O'Shea underscored the importance of creating "savvy multimedia journalists" in a gathering of employees yesterday, where he announced the creation of a new position, editor for innovation, and the launch of crash-course "Internet 101" training for editors, reporters and photographers. Nevertheless, O'Shea emphasized that gains in online advertising dollars haven't been enough to offset the loss of print revenues: "For every $2 we lost, we are recouping only about $1." Presently, the Times' Web operation has 18 employees, compared to the Washington Post's 200, and 50 at the New York Times.
Los Angeles Times |
01-25-2007 7:43 pm |
Industry News
Tags: Editorial, Electronic Publishing
MoVoxx Partners with Bay Guardian to Deliver Exclusive Weekly Mobile Offers to its Readers
MoVoxx press release |
01-24-2007 4:50 pm |
Press Releases
Cellular Companies Rolling Out Advertising on Mobile Phonesnew
Cingular, Sprint, and Verizon -- along with smaller companies such as Virgin Mobile USA and Amp'd Mobile -- are rewarding customers for viewing cellphone ads by offering lower rates, free content and multimedia services, according to the New York Times. Although mobile advertising doesn't generate much revenue yet, it may be too early to tell whether cellular carriers' new overtures will bear fruit. "Big advertisers generally want to see further adoption of services before they pour significant money into mobile ads," reports the Times.
The New York Times |
01-22-2007 7:07 pm |
Industry News
Digg Founder to Speak at AAN West
Kevin Rose, who graced the cover of Business Week last summer, will serve as the keynote speaker at the regional staff-training conference in San Francisco this weekend, AAN announced today. Rose is the founder and chief architect of Digg.com, a user-driven social content Web site, and he is not worth $60 million. Prior to founding Digg, Rose produced and hosted hundreds of segments on cable-television network Tech TV. Here's what he Diggs right now.
AAN News |
01-22-2007 3:42 pm |
Association News
Tags: Electronic Publishing
Newspaper Blogs Triple Readershipnew
Unique visitors to blogs affiliated with the top 10 U.S. newspaper sites rose to 3.8 million in December 2006, from 1.2 million the previous year, according to data released this week by Nielsen//NetRatings. Those same blogs increased their share of page views at the papers from 4 percent to 13 percent in the same period.
Reuters |
01-18-2007 3:56 pm |
Industry News
Tags: Editorial, Electronic Publishing
IAB to Revisit Ad Size Standardsnew
Online Media Daily |
01-18-2007 4:00 pm |
Industry News
