Cellular Companies Rolling Out Advertising on Mobile Phones

january 22, 2007  07:07 pm
Cingular, Sprint, and Verizon -- along with smaller companies such as Virgin Mobile USA and Amp'd Mobile -- are rewarding customers for viewing cellphone ads by offering lower rates, free content and multimedia services, according to the New York Times. Although mobile advertising doesn't generate much revenue yet, it may be too early to tell whether cellular carriers' new overtures will bear fruit. "Big advertisers generally want to see further adoption of services before they pour significant money into mobile ads," reports the Times.