Mermigas: Newspapers Require 'Complete Makeover' to Adapt to Web
By AAN Staff
february 1, 2007 04:03 pm
Diane Mermigas says that a consensus has been reached among media executives that newspapers "must undergo the costly process of dismantling and replacing legacy operations and business models with those completely new and untried." Although she acknowledges how terribly difficult it will be, the Hollywood Reporter columnist argues that the transition will require "not just a comprehensive understanding but an acceptance of and quick response to digital consumers' sophisticated curiosity, use of and interest in devices, platforms, content and transaction options. That alone will provide the foundation for constructing new, productive business models online."
