Expert: Social Media "Search Engines" Deserve Publishers' Attention

january 29, 2007  04:03 pm
User-driven social content sites like Digg and Reddit are becoming "traffic powerhouses you can't ignore," says search-marketing expert Danny Sullivan. In fact, their rise has given birth to a new discipline that Web publishers now must learn to master: Social media optimization. Sullivan argues that the social content sites, although they are not traditional search engines, are now more important in terms of driving traffic than non-Google search engines like Yahoo!