Phoenix Media Prez Talks About Purchasing a Spanish-Language Weekly

january 9, 2009  02:32 pm
In an interview with New England Ethnic News, Brad Mindich explains why, when other media companies are slashing staff, he thought buying Boston's El Planeta newspaper was a good move. "This is a good niche product that expands what we do," he says, adding that the new acquisition will retain complete editorial control but will share content with the group's other titles when it makes sense. When asked why Phoenix Media chose El Planeta over other Spanish-language publications, Mindich says: "If you look at the other Hispanic newspapers published in this area, with all due respect, they are not very good." That comment has raised the ire of said publications.