Change of Direction at SXSW

Boston Phoenix | March 27, 2009
Ten years ago, SXSW was widely accepted as the ultimate opportunity for baby bands and A&R representatives to make goo-goo eyes at each other. But today younger, wiser bands don’t bat their eyelashes at the majors like they used to, and South by Southwest is all the better for it.

Boston Phoenix

The Boston Phoenix was founded in 1966 as an arts and entertainment newspaper for the 18-40 year old market. Today, with editions in Rhode Island and Portland, Maine, the Phoenix has a distribution of 220,000 and more than 600,000 readers...
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