AltWeeklies Wire
Wieden+Kennedy's Briliant Pitch or Epic Failnew
Deep within the labyrinthine layers of Wieden+Kennedy's Pearl District headquarters is the secret responsible for the company's three-decade run of screaming creative success. It’s a record that is the envy of every madman in the ad game.
Willamette Week |
Aaron Mesh |
12-04-2009 |
Media
The Case Against Chevronnew
An unprecedented campaign by at least a dozen nonprofit groups targets the oil company's global operations and reputation.
East Bay Express |
Peter Asmus |
12-02-2009 |
Environment
Feminists vs. PETA: 'Sexist' Ads Draw Portland Protestnew
The loosely knit Portland Feminist Action League organized the "flash protest" via the internet, criticizing PETA for its "sexist and offensive" animal rights campaigns. PETA's protests have featured nude women in cages, and most recently, the organization produced a billboard that pictured a fat woman in a bikini that read, "Save the whales! Lose the blubber. Go vegetarian."
The Portland Mercury |
Sarah Mirk |
08-28-2009 |
The War on Women
Zac Mazzotta Takes the Safe Sex Industry by Stormnew
Using extreme-sports-based marketing and a unique type of latex that he personally traveled the world over to find, Mazzotta has steered Santa Barbara-based Bravo from industry newbie to international critical acclaim.
Santa Barbara Independent |
Ethan Stewart |
12-15-2008 |
Sex
Old-Time Religion in New Locations Infiltrate Bostonnew
The congregation of Fenway Church, which is composed largely of young adults in their 20s and 30s, started worshipping at a new venue on October 5th. It doesn't have pews or an organ, but it does offer a stage, surround sound, plasma TVs and a bar.
Dig Boston |
Alexandra Dednah |
11-20-2008 |
Religion
The Eco Hustle: What Green Meansnew
A collision of double entendre has caught us in the crossfire of capitalism and self-preservation. We need to sort it out. But our closest hold on what to do is a vague reference we mostly associate with money. Is it just a buying guide? What does "green" actually mean?
Flagpole Magazine |
Alan Flurry |
10-03-2008 |
Environment
An Internet Campaign Against Camel Cigs Goes Nationalnew
Jenny Decker has been infiltrating parties and concerts sponsored by R.J. Reynolds around Portland, gathering free trinkets and promotional products in hopes of exposing how R.J. Reynolds does guerrilla marketing to entice young women to smoke. Her humble MySpace page has now turned into a nationally recognized campaign that anti-tobacco experts say is accomplishing that goal.
Willamette Week |
Shefali Kulkarni |
04-09-2008 |
Science
Running on Fumesnew
You've got to have balls to sell BioPerformance's hot product -- mothballs.
Dallas Observer |
Rick Kennedy |
05-30-2006 |
Business & Labor
Tags: marketing, multilevel
It's a Boy! We Made Sure of Itnew
Mass marketing of a way to choose your baby's gender opens an ethical can of worms, critics of the technology say.
East Bay Express |
Kara Platoni |
11-04-2004 |
Science
