AAN News
Alt-Weekly Returns Decline, According to AWN
Alternative Weekly Network executive director Mark Hanzlik reports that audited returns from a group of 96 Verified Audit Circulation clients, who are also members of AWN or Ruxton, have declined from 6.9 percent in 2001 to a current level of 5.7 percent. Hanzlik bases his findings on a spreadsheet analysis of recent VAC data, which he compares to a previous VAC report encompassing 76 alt-weeklies. "We sometimes use this return figure in conjunction with the circulation audit information and readership reports to reinforce the value of alternative newspapers on the street!" says Hanzlik. The spreadsheet can be downloaded by AAN members from this page in the AAN Resource Library.
10-04-2005 6:22 pm |
Industry News
Ads in 10 Swing State Alt-Weeklies Will Urge Nader Supporters to Vote Kerry
Sponsored post by Associate Member Alternative Weekly Network
Barbara Ehrenreich, Bonnie Raitt and Tim Robbins to headline telephone press conference at noon EST, Oct. 22
(FULL STORY)
10-21-2004 3:51 pm |
Press Releases
AAN Publishers Seek Best Way to Identify Readers
Potential advertisers in alternative newsweeklies want to know not only how many people their promotions will reach but what types of people. How old? How educated? How rich? To supply answers, publishers of AAN papers rely on firms that do market comparisons and readership surveys. But, sometimes, research techniques don't quite deliver what publishers are looking for.
(FULL STORY)
Marty Levine |
02-23-2004 3:35 pm |
Industry News
Alternative Newsweekly Readers Come from All Kinds of Neighborhoods, Research Firm Reportsnew
Newsweekly readers tend to be single, educated and hot to party. This much we know. Now we also know what sorts of neighborhoods they live in and how they like to spend their money. Some of the papers' most loyal readers are suburban couples raising kids, urban immigrants in multi-racial communities, active older people who like to travel, single city dwellers of all ethnicities and lower-income African-American single parents. Research firm Claritas profiled our diverse readership for Alternative Weekly Network.
AWN AdRap |
01-16-2004 1:48 pm |
Industry News
Alternative Newspapers Announce Solid National Ad Growth in 2003new
Two of the main rep firms for alternative newsweeklies had significant gains in national advertising in 2003, E&P reports following an announcement by AAN today. The Ruxton Group, which represents 28 newsweeklies, experienced a 17 percent increase over 2002. Alternative Weekly Network, which represents more than 100 newsweeklies, had a 6 percent increase in national sales over 2002.
Editor & Publisher |
01-14-2004 6:38 pm |
Industry News
Times Shamrock Papers Move to AWNnew
The Alternative Weekly Network announces six
new members, including the Times Shamrock
Alternative Newsweekly Group's four alt-weeklies,
which moved over from the Ruxton Group.
Three of the papers -- San Antonio Current,
Detroit's Metro Times and Orlando Weekly (all
except Baltimore City Paper) -- were former AWN
members that shifted to Ruxton when their parent
company, Alternative Media, Inc., was purchased
by Times Shamrock in 1999. "They’re back
now…and we could not be more pleased," AWN
says in its September newsletter.
AWN AdRap |
09-15-2003 4:59 pm |
Industry News
Alt-Weekly National Ad Sales Rebound
After a devastating drop in advertising sales in January, the first-quarter of 2002 is beginning to look better at the two major alt-weekly advertising networks. AWN’s Executive Director Mark Hanzlik projects a first-quarter sales decline of 37 percent, up from a more than 70 percent drop in January. Ruxton President and COO Michele Laven has also has seen a slight rebound.
(FULL STORY)
Seth Wharton |
03-26-2002 10:27 am |
Industry News
Alt-Weeklies Face Decline in Tobacco Advertisingnew
The category is off more than 50 percent
this year, says AWN's Mark
Hanzlik, who expects cig ads to
remain in the ashcan for the foreseeable
future. We already knew it, but now
everyone else does too, since Frank
Lewis reported it in the Philadelphia
City Paper.
Philadelphia City Paper |
07-05-2001 11:51 am |
Industry News
AWN Holds Strategic Planning Retreat
Organizational Structure a Primary Issue.
(FULL STORY)
Amanda Fazzone |
10-29-1999 11:51 am |
Industry News
