Alternative Newsweekly Readers Come from All Kinds of Neighborhoods, Research Firm Reports

january 16, 2004  01:48 pm
Alternative Newsweekly Readers Come from All Kinds of Neighborhoods, Research Firm Reports
Newsweekly readers tend to be single, educated and hot to party. This much we know. Now we also know what sorts of neighborhoods they live in and how they like to spend their money. Some of the papers' most loyal readers are suburban couples raising kids, urban immigrants in multi-racial communities, active older people who like to travel, single city dwellers of all ethnicities and lower-income African-American single parents. Research firm Claritas profiled our diverse readership for Alternative Weekly Network.