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Alt-Weekly Returns Decline, According to AWN

By AAN Staff
october 4, 2005  06:22 pm
Alternative Weekly Network executive director Mark Hanzlik reports that audited returns from a group of 96 Verified Audit Circulation clients, who are also members of AWN or Ruxton, have declined from 6.9 percent in 2001 to a current level of 5.7 percent. Hanzlik bases his findings on a spreadsheet analysis of recent VAC data, which he compares to a previous VAC report encompassing 76 alt-weeklies. "We sometimes use this return figure in conjunction with the circulation audit information and readership reports to reinforce the value of alternative newspapers on the street!" says Hanzlik. The spreadsheet can be downloaded by AAN members from this page in the AAN Resource Library.
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