AAN News

Report: Empty Nesters Read Newspapers One Hour per Daynew

More than a quarter of parents whose children have left home spend an hour or more every day reading a newspaper, and almost 40 percent spend several hours per week online, according to a new report by the Media Audit. The study was based on 17 million empty-nesters in 87 markets.
Media Buyer Planner  |  12-27-2006  3:36 pm  |  Industry News

Cell Phone Better Research Modelnew

Center for Media Research (reg. req.)  |  08-02-2006  8:39 am  |  Industry News

AAN Publishers Seek Best Way to Identify Readers

Potential advertisers in alternative newsweeklies want to know not only how many people their promotions will reach but what types of people. How old? How educated? How rich? To supply answers, publishers of AAN papers rely on firms that do market comparisons and readership surveys. But, sometimes, research techniques don't quite deliver what publishers are looking for. (FULL STORY)
Marty Levine  |  02-23-2004  3:35 pm  |  Industry News