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Report: Empty Nesters Read Newspapers One Hour per Day

By AAN Staff

december 27, 2006 03:36 pm

More than a quarter of parents whose children have left home spend an hour or more every day reading a newspaper, and almost 40 percent spend several hours per week online, according to a new report by the Media Audit. The study was based on 17 million empty-nesters in 87 markets.

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Tags: Retail Advertising, The Media Audit

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