AAN News
Alt-Weeklies Look to Media Rivals as Partners
Alternative newsweeklies have found
myriad ways to team up with competitors
for lucrative cross-promotional
arrangements. Radio is perhaps the
most common partner for alt-weeklies
and music events the most frequent
vehicle for cooperation, Ann Hinch writes
for AAN News. Television and even print,
however, have been mined by AAN
members “to reach a broader
audience and more diverse
demographic.”
(FULL STORY)
Ann Hinch |
11-18-2002 12:34 pm |
Industry News
University Journo Dissects Chicago's New Youth Tabsnew
RedEye and Red Streak both "suck
to similar degrees, and both emulate
the clichés of
youth-oriented marketing: brevity, snark,
'edginess' ... and color," Whet Moser of
The Chicago Maroon writes. But their
other, more important, failures
include not being a substitute for the
"brevity and depth" of the Internet or either
a viable substitute for or a precursor to
reading the regular daily, the University of
Chicago columnist writes.
The Chicago Maroon |
11-18-2002 11:30 am |
Industry News
Chicago's Alt-Weeklies Seeing Rednew
Chicago's new weekday tabloids RedEye
and Red Streak are pulling the same
display advertisers as AAN members
Chicago Reader and Chicago Newcity,
Jeremy Mullman reports in Crain's
Chicago Business. "This will have some
short-term impact on the Reader,"
newspaper consultant Scott Stawski tells
Mullman. "I believe it'll put Newcity
out."
Crain's Chicago Business |
11-12-2002 9:42 am |
Industry News
AAN Forms Advertising/Marketing Professional Development Resource Center
AAN Staff |
11-11-2002 11:37 am |
Association News
RedEye Gets the Rotten Tomatonew
Chicago Media Examiner spoofs the Chicago Tribune's new "alternative" weekday tabloid, RedEye. Chicago Red Face has a cool Top Ten Reasons to Read This Web Site list, a whining sports column, lots of blocks of type and pix and a paean to its readers: "You, dear reader, rule the Earth!!!
You are most definitely the most coolest person ever ... We love you. We want to perform oral homage on you. We just can't put into
words how amazingly incredible you are and how honored we are by your existence. Keep up the
good work! "
Chicago Media Examiner |
11-07-2002 2:06 pm |
Industry News
Dailies Youth Tabs Doomed?new
"The RedEye will be the newspaper equivalent of the middle-aged bald guy with a ponytail," Richard Karpel, executive director of AAN, tells Shirley Leung, a Wall Street Journal reporter. Leung looks at the precipitous flight of younger readers from daily newspapers and the checkered history of their attempts to recapture them. Chicago Reader Editor Alison True questions the entire strategy of the Chicago Tribune and the Chicago Sun-Times, which both launched youth-oriented weekday tabloids this week, RedEye and Red Streak, respectively. "Younger readers don't pick up a daily, so let's give them a daily?" True asks.
The Wall Street Journal |
10-31-2002 9:58 am |
Industry News
Sun-Times' Youth Tab Debutsnew
The Chicago Sun Times' new
youth-oriented tabloid Red Streak hit the
streets today opposite the Chicago
Tribune's RedEye. "Both papers featured
slick designs and a paucity of original
content," Jeremy Mullman writes in
Crain's Chicago Business. Both tabloids
launched Web sites today as well.
Crain's Chicago Business (registration required) |
10-30-2002 1:23 pm |
Industry News
Annual Convention Schedule Condensed
AAN Staff |
10-30-2002 4:51 pm |
Association News
Tribune, Gannett's "Alternatives" Hitting the Newstandsnew
Noise, Gannett's new
"alternative" in Lansing, Mich., and
the Chicago Tribune's RedEye both
debuted last week, Mark Fitzgerald
reports in Editor & Publisher. The
Chicago Sun-Times answer to
RedEye is due to launch on
Wednesday, he reports.
Editor & Publisher |
10-28-2002 12:24 pm |
Industry News
RedEye Debuts Earlynew
The Chicago Tribune's new youth-oriented tabloid hits the streets today, five days early. The Trib pushed up the start date to get out of the gate before rival Chicago Sun-Times' version of an "alternative," Trib media writer Jim Kirk reports. The Sun-Times tab will be called Red Streak, Kirk says.
Chicago Tribune |
10-25-2002 9:34 am |
Industry News
E&P Looks at Dailies Dressed as Altsnew
Several daily newspapers are planning to
target youth with new
publications aimed at
18-to-34-year-olds, but will they succeed?
Editor & Publisher offers pro and con
views: an unsigned editorial from this
week's issue suggests why "da
chainz" just might succeed; and E&P
intern Chris Nammour argues that
you can't teach a young dog old
tricks.
Editor & Publisher |
10-15-2002 10:23 am |
Industry News
Chicago Dailies Battle for Young Readersnew
The Chicago Sun-Times has plans to
launch a new tabloid aimed at younger
readers, perhaps by early November,
Crain's Chicago Business reports. That's
about the same time as its rival, the
Chicago Tribune, will debut its own
tab for the 18- to 34-year-old reader,
which will be called RedEye. The
Sun-Times' parent, Hollinger
International, has ordered four of its
regional newspapers to send three
staffers each to Chicago to put
together the new tab.
Crain's Chicago Business (registration required) |
10-08-2002 9:35 am |
Industry News
"RedEye" Set to Launchnew
A new Chicago Tribune tabloid aimed at
younger readers could launch by the
end of the month, Trib columnist Jim
Kirk writes. The newsstand-only tab has a
working title of "RedEye" and will feature a
combination of entertainment writing and
listings as well as shorter news
stories than the broadsheet daily,
Kirk writes.
Chicago Tribune |
10-04-2002 9:54 am |
Industry News
Gannett's "Alternatives"new
Can Gannett Co. create alternatives to
itself? Burl Gilyard, himself a former
alt-weekly staff writer, looks into Gannett's
plans to launch entertainment
weeklies in Lansing, Mich., and Boise,
Idaho, for AJR. Berl Schwartz, editor
of the alt-weekly City Pulse in Lansing,
says Gannett's targeting these small
markets because it
"wants to feed on the guppies
before it heads to the deeper waters."
AJR |
10-01-2002 4:35 pm |
Industry News
