Weekly Planet Changes Name, Prematurely

may 30, 2006  12:09 pm
Weekly Planet Changes Name, Prematurely
Tampa's alt-weekly was formerly called Creative Loafing, and it will be called that again this fall, according to Editor David Warner. But a "universal brain fart'" led the paper to mistakenly make the change several months ahead of schedule and run its latest issue under the nameplate of its sister publications in Charlotte and Atlanta. "The error was partly due to the fact that while the editing staffs for Tampa and Sarasota are in Florida, design and production for all four papers in the Creative Loafing chain is done in Atlanta," Warner wrote last week on his paper's blog. "But such an error has never occurred before, and we here in Tampa should have been more alert."