Major Indie Rock: Hot Hot Heat Take their Quirks to the Masses

Boston Phoenix | March 9, 2005
Indie in ethos, acts like Franz Ferdinand, the Postal Service, the Walkmen, and the Yeah Yeah Yeahs made unprecedented mainstream media inroads in 2004. Now, Elevator, Hot Hot Heat’s major-label follow-up to 2002’s Make Up the Breakdown, could be indie’s next major commercial success.

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The Boston Phoenix was founded in 1966 as an arts and entertainment newspaper for the 18-40 year old market. Today, with editions in Rhode Island and Portland, Maine, the Phoenix has a distribution of 220,000 and more than 600,000 readers...
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