Jazz Writer Ted Gioia Bites Off More Than He Can Chew in 'The Birth (and Death) of the Cool'

Baltimore City Paper | November 24, 2009
Gioia presents convincing evidence that people trust brand names less than they did for many years. But he spends endless energy hard-selling the idea that brand-name obeisance has, or has ever had, anything to do with "cool."

Baltimore City Paper

Founded as City Squeeze in 1977, City Paper is Baltimore's dominant newsweekly. The paper targets active, well-educated, 21-49 year olds attracted to our contemporary coverage of current affairs, politics, lifestyles, the cultural arts and entertainment. Well known for the area's...
More »
Contact for Reprint Rights
  • Market Served: Metropolitan Area
  • Address: 501 N. Calvert St, Baltimore, MD 21278
  • Phone: (410) 523-2300