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Alt-Weeklies Mine Roots To Drive Web Revenue

By Michael Depp

february 1, 2012 07:00 am

According to Tim Keck, publisher of Seattle's The Stranger and Portland, Ore.'s Mercury, alt-weeklies can draw on their iconoclastic voice, strong local entertainment coverage and close relationships with local businesses, to take the online lead in their communities and build their online revenue.

View full article at NetNewsCheck

Tags: Electronic Publishing, Management, Marketing, Retail Advertising, The Stranger, Tim Keck

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