AAN News
Despite Profitability, Outlook for Newspapers Mixed at Bestnew
National advertising and classifieds will be "particularly hard hit," predicts Mediaweek. "The retailer is under tremendous stress, and what you're seeing is [advertising] going to online venues," explains newspaper economist Miles Groves.
Mediaweek |
01-02-2007 5:24 pm |
Industry News
Tags: Management, Retail Advertising
The Rise of the Eco Ad Firmnew
The number of green-oriented ad agencies has spiked in the last few years, reports the International Herald Tribune. The new agencies are netting accounts ranging from non-profit foundations -- their traditional clients -- to businesses eager to improve their image with an increasingly environmentally minded public. "The nonprofits are realizing that it takes money to create a brand, and the corporations are finally getting that their customers really care about green," says a founder of one of the eco upstarts.
International Herald Tribune |
01-02-2007 5:10 pm |
Industry News
Tags: Retail Advertising
Brand New World: 2007 Ad Trend Predictionsnew
Socially responsible consumerism and the increasing influence of the Web in the physical world are among the trends foreseen by ad executives in a New Year's round-up in the New York Times. Execs quoted in the article also expect to see more user-generated advertising in the new year. "Consumers are demanding and getting a seat at the table and defining what the brand experience is about," one adman tells the Times.
The New York Times |
01-02-2007 4:48 pm |
Industry News
Tags: Management, Retail Advertising
Report: Empty Nesters Read Newspapers One Hour per Daynew
More than a quarter of parents whose children have left home spend an hour or more every day reading a newspaper, and almost 40 percent spend several hours per week online, according to a new report by the Media Audit. The study was based on 17 million empty-nesters in 87 markets.
Media Buyer Planner |
12-27-2006 3:36 pm |
Industry News
Google Set To Expand Newspaper Ad Programnew
Google executives say that a pilot program in which small businesses bid for last-minute ad space in newspapers has "exceeded expectations," reports the Washington Post. The new-old media partnership, which began this October and includes major dailies such as the New York Times, sets a template that the search-engine giant hopes to duplicate with magazine, radio and even television advertising. Industry executives tell the Post they have modest expectations for the program, hoping to introduce small advertisers to the concept of newspaper advertising.
The Washington Post |
12-27-2006 3:25 pm |
Industry News
Tags: Retail Advertising
Q&A: Advertising's Future on the Internetnew
Variety |
12-21-2006 4:41 pm |
Industry News
Survey: 56% Recall Ads in Online Video Contentnew
More than two-thirds of Internet users who were surveyed view online video content, and a majority of them remember online video ads, finds a new study by Burst Media. One in four of the users also said they prefer video to "inert online ads," according to a representative of the company. Burst Media is an Internet advertising network.
Editor & Publisher |
12-20-2006 3:47 pm |
Industry News
Philadelphia Weekly Sponsors Free Music Doc Screening
Philadelphia Weekly |
12-20-2006 5:11 pm |
Press Releases
Tags: Marketing, Retail Advertising
Major Marketers Take Risks With Online Campaignsnew
An elaborate Procter and Gamble marketing campaign that included ads in dozens of alt-weeklies is a sign of the rapidly changing advertising philosophies at blue-chip companies, reports the New York Times. The slick and subtly tongue-in-cheek $1 million campaign, "Men With Cramps," quietly rolled out in September and ultimately generated enough buzz to rate a mention on "The Tonight Show With Jay Leno.” The Times notes that other corporate heavies experimenting with non-traditional marketing include American Express, Cadbury Schweppes, Coca-Cola, Ford Motor, and General Electric. The P&G campaign was crafted to highlight the company's ThermaCare line of heat pads, which helps menstrual pain.
The New York Times |
12-19-2006 5:15 pm |
Industry News
Ad Men: This Christmas Season Set To Be 'Jolliest in Years'new
According to a poll conducted by Leo J. Shapiro & Associates, almost a quarter of shoppers plan to spend more on Christmas this year than last, the highest percentage since 2003. It is thus time "to send out special marketing messages to the frantic folks who are not so happy about shopping," write three ad-industry analysts in Editor & Publisher. "Last minute holiday newspaper shopping ads should be written like efficient memos meant to aid in the decision making process of last-minute shoppers."
Editor & Publisher |
12-18-2006 3:01 pm |
Industry News
Tags: Management, Retail Advertising
Nielsen: Ad Spending Up 5.1% -- But Local Print Media Is Left Outnew
New numbers released by Nielsen Media Research show ad spending for the first three quarters of 2006 up 5.1 percent over the same period last year. Increases are spread across most major media sectors, including the Internet, national newspapers and top television markets. Growth remained flat or decreased for several other media, including local newspapers, however. "As consumers continue to make the Web a part of their daily media mix, so do advertisers," a Nielsen spokesperson tells BrandWeek.
Brandweek |
12-14-2006 11:56 am |
Industry News
Top Word-Of-Mouth Medium: Still Mouth, Followed By TV, Then Webnew
Media Daily News (reg. req.) |
12-13-2006 5:26 pm |
Industry News
White Castle Singing Contest Promoted in Nashville Scenenew
Call it Tennessee Idol -- contestants this week will compete at Nashville's newest White Castle hamburger restaurant for a 12-hour recording session at the city's East Iris Studios. The event, billed "Slyder Superstar," is being cross-promoted on cable TV and radio, and in print ads and podcasts in Nashville's alt-weekly, according to a company release.
PR Newswire via Yahoo! News |
12-12-2006 12:15 pm |
Industry News
AIDS Org Critiques Pfizer in Alt-Weekly Adsnew
The AIDS Healthcare Foundation has purchased full-page ads in this week's editions of The Village Voice and LA Weekly, alleging that Pfizer's marketing of Viagra encourages unsafe sex. The ads, which highlight the dangers of mixing the erectile-dysfunction treatment with methamphetamine, will also eventually be placed in publications in South Florida and San Francisco, according to the Associated Press.
AP via Houston Chronicle |
12-12-2006 12:01 pm |
Industry News
Papers Gamble With Rate Increase in '07new
Many large dailies, including those with falling circulations, will raise ad rates in the new year, reports Media Life. The hikes reflect pressure from Wall Street to maintain profit margins even as the industry suffers increased competition from electronic media. Getting advertisers to pay the new rates, however, may prove more difficult than printing new rate cards: "If a newspaper says it's going to increase advertising 3 percent irrespective of circulation, that doesn't necessarily mean that everyone is going to pay a 3 percent increase," Len Kubas, a Toronto-based consultant, tells the Web site.
Media Life |
12-11-2006 5:16 pm |
Industry News
Tags: Management, Retail Advertising
