AAN News
The Hearst Corp. to Launch San Antonio Faux-Alt
San Antonio Express-News says 210 SA, "a new weekly publication aimed at the 18-35-year-old reader ... is not unlike other free young-adult newspapers, such as Red Eye in Chicago and Quick in Dallas," according to an internal memo obtained by AAN News. 210SA, which will compete with AAN member the San Antonio Current, marks the first foray into faux-alts for The Hearst Corp.
(FULL STORY)
AAN News |
02-23-2007 12:34 pm |
Industry News
Village Voice Media Taps New Law Firm in Bay Guardian Suitnew
The parent company of SF Weekly and East Bay Express hired local litigation specialists Kerr & Wagstaffe to replace Orrick, Herrington & Sutcliffein in the predatory-pricing lawsuit brought against those two papers by the San Francisco Bay Guardian. Kerr & Wagstaffe is the third firm involved in the defense of the lawsuit, set to go to trial in mid-July, reports Legal Pad, a blog focusing on California law.
Legal Pad |
02-21-2007 1:04 pm |
Industry News
Valley Advocate Collects Two Firsts at 2006 NEPA Awards
Grand Band Slam 2005 and The Valley Advocate's Wedding Guide, I Do, grab top honors at the New England Newspaper Association's Annual Awards
(FULL STORY)
New Mass. Media Press Release |
02-21-2007 10:29 am |
Press Releases
Newspaper Web Sites Dominate Local Streaming Video Advertisingnew
According to a new study by Borell Associates, newspaper Web sites netted $81 million in locally spent streaming-video advertising while local TV Web sites took in $32 million in 2006, E&P reports. Borell also notes that several categories, including real estate and automotive, accounted for the bulk of streaming video ads.
Editor & Publisher |
02-14-2007 12:58 pm |
Industry News
Cellphone Ads May Take Off Soonnew
New York Times |
02-14-2007 12:18 am |
Industry News
Advertisers Starting to Use Virtual Mapping Toolsnew
Business 2.0 Magazine |
02-14-2007 12:05 am |
Industry News
New Line Cinema and DoubleClick Create Live Internet Adsnew
The ads for the upcoming film "The Number 23" featured confessions -- from obsessions with Justin Timberlake to fears of dying -- taped live at a bar in Washington, D.C. and broadcast online, the Times reports. "Big marketers are excited about video because it's a very familiar format," says John Paulson, president of G2 Interactive. "It doesn't feel as foreign to them as in the old days of a banner ad or Web site content."
New York Times |
02-13-2007 4:12 pm |
Industry News
Phoenix Newspapers Collect 16 First Place Awards at NEPA
Phoenix Media/Communications Group Press Release |
02-13-2007 9:10 am |
Press Releases
Google Looks to Extend Newspaper Print-Ad Pilot Programnew
The Internet giant says the trial run of the program -- in which advertisers bid for open ad space in newspapers -- has exceeded its expectations, E&P reports. Peter Cobb explains one of the attractions of the program for his business, eBags.com: "[It] makes it easier for people like us ... I didn't have to call up the sales reps ... I wouldn't know where to start."
Editor & Publisher |
02-12-2007 12:48 am |
Industry News
Tags: Management, Retail Advertising
Advertisers Don't Trust Online Ad Measurementnew
A new study released by the Audit Bureau of Circulations and NSON Opinion Research says few advertisers have confidence that their online ad impressions are measured and reported accurately, according to E&P. Ninety-one percent of the 270 online ad professionals surveyed said it's important to audit ad impressions and 89 percent want to see the verification of online traffic. In addition, 83 percent of survey respondents plan to increase online ad spending in 2007, and more than half expect double-digit budget increases. The survey also found that younger respondents were more trusting than older ones. Seventy-five percent of those under 25 said they trust metrics provided by online publishers, compared to only 22 percent of those between 55-64.
Editor & Publisher |
02-09-2007 11:26 am |
Industry News
Alt-Weeklies to Get Share of Ad Dollars 'Redirected' by Realtornew
In an effort to reach more of the growing 20- and 30-something market of real estate purchasers, Edina Realty of the Upper Midwest is redirecting about half of its almost $8 million annual ad budget to "media more commonly frequented by Gen X and Gen Y readers," including electronic billboards, regular radio spots, the Internet and alt-weeklies, according to McClatchy Newspapers. "To move forward over the next five to 10 years, we have to be positioned differently than we have been in the past," Edina President Bob Peltier tells McClatchy.
McClatchy Newspapers via the Monterey Co. Herald |
02-05-2007 3:49 pm |
Industry News
Online Ad Firm Signs Six Alt-Weekly Clientsnew
Mediaspan, which calls itself "the leading provider of digital content management and national advertising solutions for over 4,000 local media properties," yesterday announced the addition of several new clients, including AAN members Philadelphia City Paper, Austin Chronicle, San Antonio Current, Salt Lake City Weekly, Arkansas Times and Jackson Free Press. "Our drive to deliver new, national revenue for our affiliate partners goes hand-in-hand with our goal of meeting the demands of national advertisers who want to reach a specific local audience, in markets large and small, across multiple types of media," says a Mediaspan executive. "Whether advertisers seek online display ads on newspaper websites, pre-roll video on TV websites or online radio audio streams, we can deliver."
Mediaspan Press Release |
01-31-2007 3:19 pm |
Industry News
Tourism Ads Placed in Alt-Weeklies Cause Stir in Torontonew
An unusual series of ads attempting to "break perceptions that Toronto is a bland, uninteresting city," will run in eight alternative newspapers in U.S. border cities, reports CTV Toronto. "We're trying to do something a little different, we're trying to play around, we're trying to be playful," explains the program manager responsible for the offbeat ads, which compare Toronto favorably with other international destinations like New York and Paris. City councillor Michael Thompson isn't convinced. "We send a lot of trash to Michigan, and that's not the only thing, unfortunately, that we're sending," he tells CTV. "This is, in my view, it's trash."
CTV Toronto |
01-30-2007 6:39 pm |
Industry News
Tags: Management, Retail Advertising
Wall Street Journal to Offer 'Rub 'n Sniff' Adsnew
Advertising Age |
01-30-2007 7:29 pm |
Industry News
Tags: Management, Retail Advertising
When Will Web Advertising Deliver On its Promise?new
Although an increasing number of marketers are shifting dollars to the Internet, surveys suggest that readers still vastly prefer print ads, says Tacoda System's Dave Morgan, who notes that online publishers "are still giving consumers a terrible experience when it comes to the vast majority of ads" placed on their Web sites. Morgan explains why he thinks the online advertising experience will catch up to print by the end of 2008. MORE MORGAN: Why online brand advertising won't go the way of automated auctions.
MediaPost |
01-26-2007 2:24 pm |
Industry News
