Google Looks to Extend Newspaper Print-Ad Pilot Program

february 12, 2007  12:48 am
The Internet giant says the trial run of the program -- in which advertisers bid for open ad space in newspapers -- has exceeded its expectations, E&P reports. Peter Cobb explains one of the attractions of the program for his business, "[It] makes it easier for people like us ... I didn't have to call up the sales reps ... I wouldn't know where to start."