Retail Advertising

Ad Buyers and Newspaper Execs Examine Online 'Engagement' -- and Revenue Growth -- at ABC's Annual Meetingnew

Editor & Publisher | 11-08-2007 5:00 am | Industry News

Tags: Classified Advertising, Electronic Publishing, Management, Retail Advertising

Web Revenue Remains Small --But Profit Margins are Swellingnew

Editor & Publisher | 11-07-2007 5:40 pm | Industry News

Tags: Classified Advertising, Electronic Publishing, Financial, Management, Retail Advertising

Ad Network Identifies Influencersnew

Mediaweek | 11-07-2007 12:04 pm | Industry News

Tags: Management, Marketing, Retail Advertising

Facebook Markets Users' Brand Preferencesnew

New York Times | 11-07-2007 9:31 am | Industry News

Tags: Electronic Publishing, Management, Marketing, Retail Advertising

As Newspaper Circulation Declines, Online Readership Holds Steadynew

As the Audit Bureau of Circulations released figures of continued circulation declines at American newspapers, numbers released by Scarborough Reports show that the overall number of people reading newspapers is not declining, but just shifting online. Scarborough's analysis of 88 major papers showed that in the last two years, about half had seen no significant change in combined print and online readership, or showed an increase, the New York Times reports.

The New York Times | 11-06-2007 1:01 pm | Industry News

Tags: Electronic Publishing, Management, Retail Advertising

Five Big Newspaper Companies Working on National Online Ad Networknew

The Chicago Tribune reports that Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers are in talks to form a common ad sales force to offer national advertisers "one-stop shopping" for online ad space in seven of the top 10 U.S. media markets. The consortium would both overlap with and compete against Yahoo's national ad network.

The Chicago Tribune | 11-06-2007 8:29 am | Industry News

Tags: Electronic Publishing, Retail Advertising