As Newspaper Circulation Declines, Online Readership Holds Steady

november 6, 2007  01:01 pm
As the Audit Bureau of Circulations released figures of continued circulation declines at American newspapers, numbers released by Scarborough Reports show that the overall number of people reading newspapers is not declining, but just shifting online. Scarborough's analysis of 88 major papers showed that in the last two years, about half had seen no significant change in combined print and online readership, or showed an increase, the New York Times reports.