Five Big Newspaper Companies Working on National Online Ad Network
By AAN Staff
november 6, 2007 08:29 am
The Chicago Tribune reports that Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers are in talks to form a common ad sales force to offer national advertisers "one-stop shopping" for online ad space in seven of the top 10 U.S. media markets. The consortium would both overlap with and compete against
Yahoo's national ad network.