AAN News
AAN's Long-Range Plans [members only]
Richard Karpel |
06-17-2009 9:33 pm |
AAN Staff Blog
Local Ad Revenue Plunges in All Platformsnew
Media Daily News |
06-17-2009 12:25 pm |
Industry News
Study: Ad-Supported Internet Contributes $300B to U.S. Economynew
Interactive Advertising Bureau |
06-16-2009 12:25 pm |
Industry News
VVM Launches Local Online Ad Network
The Voice Local Network will allow select publishers to monetize their content using Village Voice Media's locally based sales forces. VVM says the network is designed for web publishers that match both the content and the core demographics of its newspapers. "We've been working the streets, merchant to merchant, for years developing personal relationships in all of our cities," VVM president and chief operating officer Scott Tobias says. "Through these connections, we've developed a very high local CPM web business, and it's a natural evolution to help other publishers tap into our network of advertisers."
(FULL STORY)
Village Voice Media Press Release |
06-15-2009 1:01 pm |
Press Releases
VVM Sues Owners of East Bay Expressnew
Eastbay Express Publishing LP, an entity controlled by former Express owner Village Voice Media, has filed suit against two of the alt-weekly's current owners, Hal Brody and Stephen Buel, claiming they owe $500,000 under the terms of the 2007 deal in which the paper was sold. Brody admits they owe the money but says their debt is exceeded by the damage they suffered as a result of VVM's violation of a non-compete clause included in the original agreement. "The SF Weekly [also owned by VVM] is not supposed to solicit our advertisers in Alameda and Contra Costa, and they've been doing it, over and over," Brody tells the San Francisco Bay Guardian. "We have massive claims against them for violating those terms." But VVM's attorney disagrees: "(VVM) is not aware that it has violated the terms of any its agreements with the current publisher of the East Bay Express or with Mr. Brody or Mr. Buel," Randall S. Farrimond says. "We believe that any judge or jury who reviews the facts of this matter will conclude that Mr. Brody and Mr. Buel owe us the amounts stated in our complaint." More from the Express.
San Francisco Bay Guardian |
06-10-2009 2:05 pm |
Industry News
Long Island Press' Shop Local Campaign Spins Off a Local Marketnew
The KIOLI Flea Market and Farmers Market, an extension of the Press' KIOLI (Keep It On Long Island) shop local campaign, kicked off last weekend on a Long Island college campus, the Daily News reports. The market, which features more than 200 vendors, will run every Saturday and Sunday this summer. Press publisher Jed Morey says he hopes the market will help bring a sense of community to shoppers. "The mall sort of took the soul out of the flea market, so I think this is us getting a little bit of our groove back," he says. "The malling of America is hopefully coming to a little bit of a close, and we will get back to promoting local business."
The Daily News |
06-10-2009 9:54 am |
Industry News
Nielsen: U.S. Ad Spending Down 12 Percent in First Quarternew
Preliminary figures show that the decline from 1Q 2008 to 1Q 2009 amounts to a drop of $3.8 billion in total U.S. ad spending, according to Nielsen. Local newspaper advertising was off by 14.3 percent, while internet advertising was only down by 3.4 percent. The worst-faring sector was local newspapers' Sunday supplements, which was off by 37.7 percent.
Marketing Daily |
06-09-2009 10:22 am |
Industry News
Report: Mobile Users Spend Less Time with Other Medianew
The New York Times |
06-08-2009 2:30 pm |
Industry News
Forecast: Local Mobile Advertising (Particularly Search) Will Be Next Hot Trendnew
MediaBuyerPlanner |
06-08-2009 11:52 am |
Industry News
Ad Agencies Use Instantaneous Data to Adjust Online Strategiesnew
The increasing amount of data available about online advertising is leading marketers to turn to data mavens to tweak campaigns based on what is and isn't working, the New York Times reports. Agencies can also use web ads to test out different themes, phrases and imagery before investing in old media ad buys, which are much more expensive. "It's nice to be able to tell your brand manager or the chief marketing officer which audience is interacting with the unit, what time of day, what day of the week, and what the response is on certain types of offers," Varick Media Management president Darren Herman says. "Before, nobody could really tell you that."
The New York Times |
06-02-2009 8:55 am |
Industry News
Westword Gets Minor Faceliftnew
The Denver alt-weekly debuted a new look this week, with a glossy cover and staples. Westword editor Patricia Calhoun tells Face the State that the new format pushes the paper's deadline back a day because it takes more production time, and that it costs a little more. But that added cost gets offset by the higher rates the paper can charge to run ads on the glossy stock. "It all evens out pretty quickly," Calhoun says.
Face the State |
05-22-2009 8:11 am |
Industry News
Convention Early Registration Deadline is Friday
Be sure to register for the 32nd annual AAN Convention by the end of the day on Friday, May 22 to obtain the early registration rate. The discounted rate for members is $325 per person, and for non-members it's $425. On May 23, rates will increase by $50 per person. Click here.
AAN |
05-21-2009 9:56 am |
Association News
40 Percent of VVM's Web Traffic Comes from its Blogsnew
Village Voice Media new media director Bill Jensen says 40 percent of the company's pageviews are coming from the blogs on the newspapers' sites, up from 20 percent a year ago. He also tells TechCrunch VVM is on track to bring in $20 million in online revenues this year, nearly double from 2008. This figure, however, still represents barely more than 10 percent of VVM's revenues.
TechCrunch |
05-21-2009 8:28 am |
Industry News
Interactive Advertising Bureau Issues Social Advertising Guidelinesnew
Online Media Daily |
05-19-2009 9:29 am |
Industry News
Theater Chain Says Moviegoers Use Web for Infonew
Reuters |
05-14-2009 2:52 pm |
Industry News
