AAN News » Industry News
   

Westword Gets Minor Facelift

By AAN Staff
may 22, 2009  08:11 am
The Denver alt-weekly debuted a new look this week, with a glossy cover and staples. Westword editor Patricia Calhoun tells Face the State that the new format pushes the paper's deadline back a day because it takes more production time, and that it costs a little more. But that added cost gets offset by the higher rates the paper can charge to run ads on the glossy stock. "It all evens out pretty quickly," Calhoun says.
View full article at Face the State
Tags: , , , ,