AAN News
AAF Study: Audience Fragmentation a Significant Challengenew
Audience fragmentation is among the most
significant challenges faced by the advertising
industry, according to a just released American
Advertising Federation survey of advertising
leaders. Four out of five of those polled, or 80
percent, claim increasing audience fragmentation
represents a significant change within the ad
industry and 77 percent believe this fragmentation
will continue to exert significant impact in the
future.
Mediaweek |
09-19-2003 9:39 am |
Industry News
New Buyer for Bordersnew
Borders Group has named Crispin Porter &
Bogusky, Los Angeles, its agency for an
estimated $15 million creative and media
planning and buying account.
Advertising Age |
09-17-2003 1:14 pm |
Industry News
Radio Reports Gains in Nationals; Local Advertising Remains Flatnew
The radio industry is slowly coming out of the
slump that has plagued the medium for most of
the first half of the year. According to figures
released Monday by the Radio Advertising
Bureau, radio advertising rose 3 percent in July,
with national continuing to lead the way with a 12
percent gain. Local advertising, which accounts
for 80 percent of all radio revenue, was flat for the
month.
Mediaweek |
09-16-2003 12:54 pm |
Industry News
Times Shamrock Papers Move to AWNnew
The Alternative Weekly Network announces six
new members, including the Times Shamrock
Alternative Newsweekly Group's four alt-weeklies,
which moved over from the Ruxton Group.
Three of the papers -- San Antonio Current,
Detroit's Metro Times and Orlando Weekly (all
except Baltimore City Paper) -- were former AWN
members that shifted to Ruxton when their parent
company, Alternative Media, Inc., was purchased
by Times Shamrock in 1999. "They’re back
now…and we could not be more pleased," AWN
says in its September newsletter.
AWN AdRap |
09-15-2003 4:59 pm |
Industry News
YouthPulse Study: Gen Y Earns $211 Billion; Spends $172 Billion Annuallynew
American kids, teenagers, and young adults,
aged 8 to 21 years, have annual incomes totaling
$211 billion, according to latest projections based
on the findings of Harris Interactive YouthPulse,
an online study of the Generation Y population.
Results show that this group is spending at a rate
of approximately $172 billion per year and is
saving at a rate of $39 billion per year.
Center for Media Research |
09-15-2003 4:41 pm |
Industry News
Industry Expert Lowers '03 Ad Forecastnew
Citing weak job growth and economic risks
including war, terrorism, and rising federal and
private debt, newspaper economist and
consultant Miles E. Groves lowered his forecast
for 2003 newspaper ad spending but raised his
outlook for 2004.
Editor & Publisher |
09-15-2003 4:36 pm |
Industry News
Dailies Aim to Grab Ad Biz From Cablenew
The Newspaper National Network (NNN) has
hired a cable industry veteran as it prepares to
expand from four to 15 the number of national ad
categories it will target in an attempt to grab share
from television, particularly cable.
Editor & Publisher |
09-15-2003 10:13 am |
Industry News
Nielsen to Use Print to Recruit TV Ratersnew
n an ironic twist, Nielsen Media Research this
week began informing clients it will test a series of
ad campaigns intended to boost cooperation from
people it wants to recruit for its TV ratings panel,
especially Hispanics, African American and
young adult segments that are more difficult to
recruit through conventional means.
MediaPost's Media Daily News |
09-12-2003 12:50 pm |
Industry News
Celebrities Line Up to Criticize Bush in New ACLU Campaignnew
A new advertising campaign by the American
Civil Liberties Union has been rolling out to
oppose the tactics of the Bush administration.
New York Times |
09-12-2003 9:59 am |
Industry News
Toyota to Boost Ad Spending on Hybrid Carnew
Toyota Motor Sales USA is giving its second-
generation Prius a bigger and broader media
push -- an estimated $30 million in the 2004
model year -- in the hopes it can educate
consumers who still have misconceptions about
the car's hybrid gas-battery technology.
Advertising Age |
09-11-2003 8:40 am |
Industry News
Media Execs Debate the Value of Sponsorshipsnew
ROI was the major focus of the Kagan World
Media conference on sponsored programming
and product placement, which was held
Wednesday in New York.
Media Post's Media Daily News |
09-11-2003 8:33 am |
Industry News
Alcohol Marketers Change Ad Guidelinesnew
Council of the U.S. and the Beer Institute
announced they will only buy advertising in media
that has an audience that is 70% adult, up from
the current 51%. The new figure could mean
some TV shows and magazines might have fewer
beer ads and could make attracting a teen
audience less desirable to media programmers,
but both alcohol groups said the ad changes
would be very limited.
Advertising Age |
09-10-2003 10:10 am |
Industry News
NAA to Develop Campaign Targeting Advertisersnew
NAA's Display Federation announced it will
develop a brand statement targeting advertisers
in the hopes of reinforcing the value of
newspapers.
Editor & Publisher |
09-10-2003 9:17 am |
Industry News
JWT Prepares Relaunch for Smirnoff Brandsnew
Diageo said on Monday that it will relaunch
Smirnoff vodka and brand extensions such as
Smirnoff Twist, Ice and Ice Triple black with new
bottle and logo designs and national advertising
and marketing programs for which the company
will spend in excess of $150 million.
Adweek |
09-09-2003 5:05 pm |
Industry News
Internet Impacts More Spending Offline than Onlinenew
The Internet industry has long given up on the
debate of whether the Web is a branding or a
direct response medium and settled on the mutual
understanding that it can serve both purposes
rather successfully. Up until now, however, that
success has not been truly quantified, but the
2003 American Interactive Consumer Survey
conducted by The Dieringer Research Group
says the magic number is 50%.
MediaPost's Media Daily News |
09-09-2003 5:00 pm |
Industry News
