AAN News » Industry News
   

Nielsen to Use Print to Recruit TV Raters

By AAN Staff
september 12, 2003  12:50 pm
n an ironic twist, Nielsen Media Research this week began informing clients it will test a series of ad campaigns intended to boost cooperation from people it wants to recruit for its TV ratings panel, especially Hispanics, African American and young adult segments that are more difficult to recruit through conventional means.
View full article at MediaPost's Media Daily News
Tags: ,