AAN News
Top Marketers Aim Hispanic Ads at General Mass Audiencesnew
Breaking with the long tradition of producing
separate versions of ads for the Hispanic and
non-Hispanic U.S. markets, a number of top
advertisers such as Coca-Cola Co. and
Volkswagen are using a single Spanish-language
ad for all markets.
Advertising Age |
10-07-2003 2:00 pm |
Industry News
Analyst Cuts Local Ad Forecastnew
Deutsche Bank publishing analyst Paul Ginocchio
cut his retail advertising growth forecast for the
newspaper industry while warning that
department store spending is migrating to TV as
stores focus on brand-building.
Editor & Publisher |
10-07-2003 1:45 pm |
Industry News
Advocacy Advertising on the Risenew
Even without a recall election in California to help
fuel its growth, advocacy advertising would still be
a substantial category. Unions, ballot activists,
political parties and other groups are spending
more in recent years -- reaching some $300
million in the first half of 2003 -- on ads designed
to sway public opinion on various issues.
Editor & Publisher |
10-07-2003 11:47 am |
Industry News
Consumer Online Content Buys Post Sharp Increasenew
Payments to access personals and dating;
business and investment; and entertainment and
lifestyles categories accounted for 65% of all
online content buying in the first half. That was up
from 61% a year ago.
Advertising Age |
10-03-2003 12:58 am |
Industry News
Auto Sales Slow Down, But Still Cruisingnew
U.S. auto sales slowed in September from their
torrid August pace, but automakers on
Wednesday said car and truck buyers shopped at
a brisk rate last month, thanks to incentives, new
models and an improving economy.
Washington Post |
10-02-2003 4:54 am |
Industry News
FDA Reviews Pharm Advertisingnew
An ad for the prescription drug Zoloft asks: "Feeling sad? Anxious? Tired?" Zoloft is sold by Pfizer as a treatment for depression and other disorders. It is but one of many print and broadcast advertisements that pitch prescription drugs directly to consumers - a category of ads scrutinized last week at a hearing held by the Food and Drug Administration.
New York Times |
09-30-2003 10:39 am |
Industry News
Madison Avenue Calls for Media Outlets to Guarantee Responsenew
A new ad industry model for validating the effects
of advertising is placing the onus on media to be
responsible not just for delivering a message to
consumers, but also to ensure consumers are
attentive, are persuaded and actually respond to
the ads they receive. The shift, part of a
fundamental rethinking about the roles of
advertising and media, has huge implications for
how agencies plan and buy media and,
ultimately, for how media companies sell their
inventory.
MediaPost's Media Daily News |
09-26-2003 10:16 am |
Industry News
Auto, Telco, and Financial Spending More Onlinenew
Companies that have historically spent significant
amounts on advertising, such as car
manufacturers and telecommunications outfits,
are stepping up their commitment to the Internet,
according to a report released by Nielsen//
NetRatings.
Editor & Publisher |
09-26-2003 10:09 am |
Industry News
Viacom Cuts Forecast; Local Ad Dollars Slow to Reboundnew
Viacom Inc. told investors Wednesday that its
revenue and profit for the full year would come in
below earlier forecasts because the market for
local advertising has not recovered as strongly as
the company had expected
New York Times |
09-25-2003 9:15 am |
Industry News
Online Classifieds Firm Adstar Looks for Capitalnew
Facing growing losses, electronic ad-submission
service provider AdStar Inc. announced Tuesday
it risks possible delisting from Nasdaq after its
shareholder equity fell below the minimum listing
requirement of $2.5 million. AdStar's shareholder
equity stood at $2.08 million as of June 30.
Editor & Publisher |
09-25-2003 9:06 am |
Industry News
Medill Workshop Generates Heat, Inspires and Challenges
AAN Staff |
09-25-2003 5:32 pm |
Association News
Adage.com Expands Searchable Archivesnew
Ad Age print edition is now searchable to 1992
via PayPoints Access System.
Advertising Age |
09-24-2003 9:45 am |
Industry News
Pennysaver to Target Dailies' Retail Ad Basenew
At first listen, the plan seems borderline
delusional. After all, asking buyers and planners
to forsake must-buys like The New York Times
and Newsday in favor of shopping circulars is the
kind of request that gets salespeople escorted out
of the building by security guards. But two of Tri-
State's marketing minions, advertising director
Stacie Boering and media consultant Don
Andrews, argue their case persuasively.
MediaPost's Media Daily News |
09-24-2003 9:39 am |
Industry News
New Campaign for Southern Comfortnew
The company has unearthed the story of M. W.
Heron, a bartender in New Orleans who created
Southern Comfort in 1874. Brown-Forman is
betting that Heron will help consumers develop a
greater connection with the brand. The goal is to
parlay consumer interest into an increase in sales
and a national campaign for Southern Comfort,
which Brown-Forman has brought to television for
the first time.
New York Times |
09-23-2003 11:32 am |
Industry News
RJR to Halt Marketing of Two Cigarette Brandsnew
Smokers will still find Winston and Doral
cigarettes on store shelves across the country.
They just won't be seeing them much anywhere
else. As part of a huge effort to cut costs that
includes the layoffs of 2,600 workers, R. J.
Reynolds Tobacco Holdings said yesterday that it
would jettison advertising and promotion efforts
for the once-popular brands.
New York Times |
09-19-2003 9:44 am |
Industry News
