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Pennysaver to Target Dailies' Retail Ad Base

By AAN Staff
september 24, 2003  09:39 am
At first listen, the plan seems borderline delusional. After all, asking buyers and planners to forsake must-buys like The New York Times and Newsday in favor of shopping circulars is the kind of request that gets salespeople escorted out of the building by security guards. But two of Tri- State's marketing minions, advertising director Stacie Boering and media consultant Don Andrews, argue their case persuasively.
View full article at MediaPost's Media Daily News
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