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Top Marketers Aim Hispanic Ads at General Mass Audiences

By AAN Staff
october 7, 2003  02:00 pm
Breaking with the long tradition of producing separate versions of ads for the Hispanic and non-Hispanic U.S. markets, a number of top advertisers such as Coca-Cola Co. and Volkswagen are using a single Spanish-language ad for all markets.
View full article at Advertising Age
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