AAN News
Pacifico Targets Alts for Ads Promoting New Beer Bottle Sizenew
PR Newswire via CNN Money |
03-24-2009 12:11 pm |
Industry News
Austin Chronicle 'Continues to Thrive' by Staying Localnew
The alt-weekly has revenue of approximately $8.5 million a year, has not laid off anyone and has no plans to do so, New York Times columnist David Carr reports. He says that part of why the paper has been successful is because of its ties to the community. "The Chronicle is knit into civic and cultural life in Austin to a degree that may make other newspapers nervous," Carr writes.
The New York Times |
03-23-2009 10:51 am |
Industry News
City Pages' New Show is a 'Revolutionary Approach' to Talk Radionew
Local radio legend T.D. Mischke has begun his weekly web radio show (and print column) for the Twin Cities alt-weekly, and the Star Tribune says the experiment "is being observed by every publication struggling to adapt to a world in which paper and ink aren't enough to keep the lights on." Under the arrangement, Mischke is given a platform and he brings his own advertisers. That was a big sell to publisher Mark Bartel. "That and the fact that he's a known commodity made it a no-brainer," he says, adding that the cost for the webcasts would probably be a couple hundred dollars a month.
The Star Tribune |
03-20-2009 1:00 pm |
Industry News
More Business Owners Step Forward with Accusations Against Yelpnew
Following up on its story last month in which business owners said that sales reps from the popular user-generated review site promised to move or remove negative reviews in return for advertising, the East Bay Express talks to six more business owners who allege similar practices. Yelp CEO Jeremy Stoppelman complained about the original article's use of anonymous sources (even though "Yelp is a review site based entirely on anonymous sources," as reporter Kathleen Richards notes) so this time the Express relied only on sources who were willing to go on the record. "Several said that the reps would offer to move negative reviews if they advertised; and in some cases positive reviews disappeared when they refused, or negative ones appeared," the Express reports. "In one case, a nightclub owner said Yelp offered positive reviews of his business in exchange for free drinks."
East Bay Express |
03-19-2009 10:03 am |
Industry News
Ruling Expected Soon in Creative Loafing Bankruptcy Casenew
After hearing more testimony yesterday on whether CEO Ben Eason should retain control the six-paper chain or if it should be turned over to its biggest creditor Atayla Capital Management, Judge Caryl Delano Delano said she will ask both sides to submit written closing arguments, which she will mull over for several days before making a ruling. MORE: Read dispatches from former CL employees Ken Edelstein and Alex Pickett.
Creative Loafing (Tampa) |
03-18-2009 8:45 am |
Industry News
Willamette Week To Play Role in 'Ramona and Beezus'new
The upcoming film based on Beverly Cleary's classic children's book series will be set in Portland, but it is being shot in Vancouver, British Columbia. So how do the set designers hope to replicate Portland in Canada? With Willamette Week news boxes, of course. "The set design department contacted WW publisher Richard Meeker last week, requesting permission to create replicas of WW's blue boxes to use in their streetscapes," the alt-weekly reports. The film may also feature Ramona's dad looking for work via WW's classifieds.
Willamette Week |
03-18-2009 8:38 am |
Industry News
Creative Loafing's Sensory Overload Art Party Goes Digital
Creative Loafing (Tampa) Press Release |
03-18-2009 11:04 am |
Press Releases
Forecast: Digital Ad Spend Only Bright Spot for Local Medianew
BIA Advisory Services and the Kelsey Group predict that U.S. local ad revenues will continue to decline through 2013. The only segment that is expected to grow in the next four years is local interactive, which includes mobile, local search, online verticals and classifieds, voice search and email marketing. BIA and Kelsey are forecasting revenue growth in that sector from $14 billion in 2008 to $32.1 billion in 2013.
The Center for Media Research |
03-17-2009 12:32 pm |
Industry News
Missoula Independent Publisher Launches Outdoor Magazine
In May, Matt Gibson plans to launch and edit Montana Headwall, a quarterly lifestyle magazine focusing on the state's outdoor recreation scene. Initial plans call for a distribution of 10,000 copies. Most copies will be free of charge but the magazine will cost $4.95 at certain locations like supermarkets and bookstores.
(FULL STORY)
Missoula Independent Press Release |
03-17-2009 9:46 am |
Press Releases
Willamette Week Introduces Cost-Cutting Measuresnew
The Portland, Ore., alt-weekly was the latest to announce company-wide salary reductions yesterday. Effective March 16, staff pay will be reduced by 8 percent, while owners Mark Zusman and Richard Meeker will reduce their own pay by 25 percent. The move was made to keep the paper profitable for the balance of 2009. At the same meeting, Meeker, who is WW's publisher, announced that this week's paper was the largest since November and that ad sales for the spring appear ahead of budget.
Willamette Week |
03-13-2009 8:54 am |
Industry News
Creative Loafing Back in Bankruptcy Court Todaynew
Atalaya Capital Management said in court this morning that if it assumed control of the six-paper chain, it would continue to operate the newspapers "as a going concern" and put more money into the company rather than sell it off, Wayne Garcia reports. Atalaya, CL's biggest creditor, is seeking to wrest ownership of the company from CEO Ben Eason because it has "lost confidence" in his management. MORE: Later in the day's hearing, an expert on valuation testified that CL's value as a company had dropped more than $7 million in the three months after it declared bankruptcy. CL will make its case in court on Thursday.
Creative Loafing (Tampa) |
03-11-2009 1:27 pm |
Industry News
Google Starts Behavioral Targeting With a Hint of Transparencynew
Google will begin showing ads today to web users based on their previous online activities -- a practice known as behavioral targeting, the New York Times reports. Google will also give users the ability to see and edit the information that it has compiled about their interests. Like some of its rivals, Google also offering an option to opt out from what it calls "interest-based advertising."
The New York Times |
03-11-2009 10:40 am |
Industry News
In Mobile Ads, A Vast Potential to Micro-Targetnew
As more consumers adopt the use of smartphones for web browsing, the digital marketing industry is developing new ways to serve highly tailored ads to users, the New York Times reports. Mobile users can be sorted by demographic makeup and even by income; if the user downloads an application that uses a GPS tracker (like Urban Spoon), then there is potential for ads to be served based on exact location and travel patterns as well. Some privacy advocates have expressed concerns about the tracking, but the Times notes that "as long as advertisers don't use personally identifiable information, there is no current regulation or law" against such tracking.
The New York Times |
03-11-2009 9:59 am |
Industry News
East Bay Express Helps Recreate Andy Warhol's Silver Factorynew
On Friday night, the alt-weekly teamed up with record store Amoeba Music, art collective Off Space and the de Young Museum to bring the pop artist's famed Manhattan art studio to the East Bay for a free party attended by "as many as 4,000 people." Rotating crews of 15-30 people spent more than a month transforming the recently vacated warehouse -- Express sales and marketing director Terry Furry himself spent two weeks building the red couch, and another week making a proto-disco coffee table from 1,800 tiny mirrors. "When I was in art school, Warhol was mainly frowned on for being commercial and marketing himself," Furry says. "But he kind of set the tone for what artists need to be to thrive. They need to market themselves as well as their art."
The San Francisco Chronicle |
03-10-2009 11:39 am |
Industry News
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Allegations Against Yelp Spread to Chicagonew
The Chicago Tribune |
03-09-2009 9:10 am |
Industry News
