Google Starts Behavioral Targeting With a Hint of Transparency

march 11, 2009  10:40 am
Google will begin showing ads today to web users based on their previous online activities -- a practice known as behavioral targeting, the New York Times reports. Google will also give users the ability to see and edit the information that it has compiled about their interests. Like some of its rivals, Google also offering an option to opt out from what it calls "interest-based advertising."