AAN News
Report: Marketers Will Pay More for Reader Data Than for Advertisingnew
The advertising broker and technology firm Pontiflex says in a recently released report that marketers will pay publishers an average price of $2.27 for each reader that fills out a form with their name, email address and other bits of personal information. "That hefty price suggests publishers should consider abandoning cheap ads sold for guaranteed prices and should instead try to use space on their web pages to convince readers to turn over their personal information," Forbes' Evan Hessel writes.
Forbes |
08-26-2009 12:36 pm |
Industry News
Older Users, Not Teens, Driving Twitter's 'Explosion in Popularity'new
The New York Times |
08-26-2009 9:38 am |
Industry News
Two Alt-Weekly Leaders Talk About Their 'Local First' Effortsnew
Joe Grafton, the executive director of Somerville Local First, interviews East Bay Express publisher Jody Colley and Austin Chronicle editor Louis Black for a piece in Boston's Weekly Dig about the local movement across the country. Colley talks about the campaign she organized last year that encouraged alt-weekly readers across the country to do their holiday shopping locally, and Black discusses the "symbiotic" relationship the Chronicle has with the local business community. Grafton has posted fuller interview clips of both of them on his Shift Across America blog.
Boston's Weekly Dig |
08-21-2009 2:21 pm |
Industry News
Dan Savage Working on Potential HBO Shownew
The Stranger's editorial director and syndicated columnist has been in Los Angeles this month working with HBO on a "presentation pilot" for a potential TV show. The show will have a "focus on current events and cultural trends with sex as the filter," Savage writes. "Basically, my sex-advice column -- but on the teevee!" The pilot is taping on Aug. 27 -- you can sign up for tickets here. A Craigslist ad offers a glimpse into a potential topic for the pilot: men who wear chastity belts.
The Stranger |
08-21-2009 9:29 am |
Industry News
Isthmus' Annual Manual Hits the Streets Aug. 20
Madison's Favorites -- Picked By Isthmus Readers!
(FULL STORY)
Isthmus Press Release |
08-19-2009 9:05 am |
Press Releases
L.A. Weekly Music Festival Goes 'On Hiatus'new
The paper reported this morning that it has called off this year's Detour Festival. "Call it festival fatigue," music editor Randall Roberts writes. "Blame the economy, the industry, the biz, the Powers That Be, the health care system, or the glut of afternoon-into-evening music events." Roberts reports that there are rumors of "a different kind of musical event for the fall, to take place one of the city's gorgeous open-air facilities."
L.A. Weekly |
08-18-2009 4:21 pm |
Industry News
East Bay Express' Best of the East Bay Party Entertains 10,000 People
East Bay Express Press Release |
08-18-2009 2:35 pm |
Press Releases
What Will Mobile Advertising Look Like in 2020?new
A new OgilvyOne/Acision report predicts that mobile messaging will be more personalized in 11 years, with users exercising control over the types of messages they see, and when, on their handheld devices.
Online Media Daily |
08-17-2009 3:56 pm |
Industry News
Study: Online Ad Networks Poor at Brandingnew
A new study by the Online Publishers Association finds that ads placed on individual websites outperform ads on networks and portal sites when it comes to traditional branding metrics like awareness, message association, brand favorability and purchase intent.
Editor & Publisher |
08-14-2009 8:48 am |
Industry News
Scarborough Research Will Add Mobile-Only Users to Studiesnew
Online Media Daily |
08-14-2009 8:36 am |
Industry News
Tags: Management, Marketing
AAN Corrects Sen. Bernie Sanders on Comments About Alt-Weeklies
In his announcement yesterday about starting his own weekly internet TV show, the independent U.S. Senator from Vermont bemoaned media consolidation. Unfortunately, he also unfairly characterized alt-weeklies, claiming they "have been bought by a monopoly franchise and made a predictable shift to the right in their coverage of local news." In a letter responding to the Senator's claim, AAN president Mark Zusman and executive director Richard Karpel set the record straight, noting the absurdity of calling any alt-weekly a "monopoly franchise" and stating that "alternative newspapers across North America are still often among the few publications in their communities that consistently offer a progressive viewpoint on issues like poverty, racism, health-care reform and environmental sustainability."
(FULL STORY)
Mark Zusman |
08-11-2009 3:12 pm |
Industry News
| Comments (1)
Village Voice Classified Ad Sets Film Plot in Motion
We missed the news of the feature film WTC View when it was released in 2005, but this month Logo is airing the movie, which uses a Voice classified ad as plot springboard, so we figured we'd let you know about it. "[The] film is about a young gay man who places an ad in the Village Voice for a roommate the night before September 11," according to the Los Angeles Times' synopsis. "In the coming weeks, he desperately interviews potential roomies to share his pad that has -- you guessed it -- a WTC view."
AAN News |
08-11-2009 8:53 am |
Industry News
Survey: Marketers Still Under Heavy Pressure to Cut Costsnew
Marketing Daily |
08-11-2009 9:45 am |
Industry News
Washington City Paper's 'Key Players' Talk About the Past & the Futurenew
In a lengthy Post Magazine feature, City Paper alums like Russ Smith, Jack Shafer and David Carr join current leaders Erik Wemple and Ben Eason in discussing the paper's history, its legacy and its future. Even former mayor Marion Barry, who recently appeared on a City Paper cover that incited some controversy, weighs in on the alt-weekly.
The Washington Post |
08-10-2009 11:12 am |
Industry News
AltWeeklies.com Related Stories Widget Now Available For Use
Using the tags on your stories, the new widget, developed by DesertNet, pulls in similarly tagged stories from AltWeeklies.com, giving your website additional related links for particular movies, bands or issue areas. Click here, here or here to see it in action, and visit AltWeeklies.com for more technical information or to download the widget.
AAN |
07-31-2009 3:39 pm |
Association News
