AAN News
Ad Agencies Use Instantaneous Data to Adjust Online Strategiesnew
The increasing amount of data available about online advertising is leading marketers to turn to data mavens to tweak campaigns based on what is and isn't working, the New York Times reports. Agencies can also use web ads to test out different themes, phrases and imagery before investing in old media ad buys, which are much more expensive. "It's nice to be able to tell your brand manager or the chief marketing officer which audience is interacting with the unit, what time of day, what day of the week, and what the response is on certain types of offers," Varick Media Management president Darren Herman says. "Before, nobody could really tell you that."
The New York Times |
06-02-2009 8:55 am |
Industry News
L.A. Weekly Parts Ways with Editornew
The Weekly announced yesterday that it is actively seeking a replacement for Laurie Ochoa, who has been the paper's editor in chief since 2001.
L.A. Weekly |
06-02-2009 8:35 am |
Industry News
Who Runs the AAN CAN Ads? [members only]
Richard Karpel |
06-02-2009 8:03 pm |
AAN Staff Blog
| Comments (2)
Tags: Classified Advertising, Management
Nine Seats Up for Election on the AAN Board
Nine seats on the AAN Board of Directors will be up for election this year at the association's annual meeting in Tucson. Prior to the election, bylaw amendments will be introduced that could impact the nature of at least two of the seats.
(FULL STORY)
AAN |
06-01-2009 5:14 pm |
Association News
Tags: Editorial, Management
AAN Members Pick Up Dozens of SPJ Awards in Pacific Northwestnew
Five alt-weeklies won a number of awards in the Oregon and Southwest Washington chapter of the Society for Professional Journalists' 2008 Excellence in Journalism Awards. Among non-daily newspapers in Oregon, Willamette Week took home 10 first-place awards, while Eugene Weekly took home one. Among alt-weeklies in the Northwest region, WW won six first-place awards; Seattle Weekly won four; the Missoula Independent won two; and the Pacific Northwest Inlander won one.
Society of Professional Journalists, Oregon and Southwest Washington Chapter |
06-01-2009 8:27 am |
Honors & Achievements
VVM to Craigslist CEO: There is Nothing Wrong With a Little Competition
In a blog post last Friday, Craigslist CEO Jim Buckmaster complained that politicians are attacking Craigslist for adult ads while ignoring Village Voice Media and other media outlets that run the same ads, because they have a "need for positive stories and campaign endorsements from those very same newspapers." VVM says it empathizes with Craigslist but finds much to be desired in the company's response. "They have a number of moralistic state Attorneys General threatening them over their adult ads, and a raft of bad press following the terrible tragedy in Boston that the company is admittedly in no way responsible for," VVM says in a press release. "But, the manner in which Buckmaster is responding to this pressure -- by disingenuously lashing out at competitors and caving to political pressure -- is inexcusable, and displays a remarkable lack of sound judgment."
(FULL STORY)
Village Voice Media Press Release |
05-29-2009 12:12 pm |
Press Releases
MediaNews Group Starting Test of Home-Printed Newsnew
Editor & Publisher |
05-29-2009 1:08 pm |
Industry News
Diversity Grants Fund Innovative Projects at Two Alt-Weeklies
Boise Weekly and Omaha's The Reader each recently received $1,250 from
AAN to pursue ambitious diversity-related projects as part of AAN's
Diversity Grant program. Last fall, the Diversity Committee expanded the
scope of the program to include diversity-related projects; the grants
to Boise Weekly and The Reader mark the first to be awarded to
projects rather than interns.
(FULL STORY)
AAN News |
05-28-2009 12:17 pm |
Association News
Metro Santa Cruz Adopts New Name and Design
The paper changed its name to Santa Cruz Weekly earlier this month because "the metropolitan flavor of the name never fit well with the character of Santa Cruz." Plus they were tired of being mistaken for the bus company. "At a transformative moment in the publishing industry, we've adopted a decidedly newspaper-y name to express our optimism about weekly print," wrote editor Traci Hukill and executive editor Dan Pulcrano in a note announcing the change to readers.
(FULL STORY)
Santa Cruz Weekly |
05-28-2009 11:37 am |
Industry News
Bill Clinton's 2006 Convention Speech Featured in New Documentary
The former president's keynote remarks on running out of oil and our national energy strategy make an appearance in the new feature-length documentary Sprawling From Grace. The film, which was released on DVD last month, examines the transportation infrastructure and urban planning choices that have led to the current state of suburban sprawl and looks at possible ways forward. The film also features interviews with Michael Dukakis, Denver mayor John Hickenlooper and planning and environmental experts.
AAN News |
05-28-2009 9:28 am |
Association News
Alt-Weeklies Make it into 'Best Music Writing 2009'new
James Parker's essay in the Boston Phoenix -- "Unauthorized! Axl Rose, Albert Goldman, and the renegade art of rock biography" -- has been selected for the annual book that the Phoenix says has "become, next to free Radiohead tickets, the rock critic's highest professional honor." Rebecca Schoenkopf's piece on Hall & Oates for the now-defunct LA CityBeat is also included in the book, which won't be out until October.
Boston Phoenix |
05-28-2009 9:05 am |
Honors & Achievements
Chico News & Review Launches Monthly Business Publicationnew
The publication will spotlight a different segment of the local economy each month, and its title will change accordingly. The inaugural issue is Shop Local; Stay Local, Dine Local and Eat Local are among the subsequent issues being planned. "Community spirit runs high where the CN&R is read. Neighbors support neighbors," editor Evan Tuchinsky writes. "The Shop Local movement is an extension of that spirit, something the News & Review wants to encourage."
Chico News & Review |
05-28-2009 8:58 am |
Industry News
Tags: Management, Chico News & Review
Connecticut Alt-Weeklies Outsource This Week's Issue
When a news website in Pasadena made headlines last year for its decision to outsource City Hall coverage to reporters in India, the group managing editor of the Hartford Advocate, New Haven Advocate and Fairfield County Weekly wondered if his three alt-weeklies could do the same thing. While John Adamian's idea started as a joke, it quickly led to an actual exercise in outsourcing journalism -- and the results are this week's papers, which have been mostly generated by Indian freelancers. The papers say the experiment proves that outsourcing a local newspaper is possible, but not recommended. "Call us old-school, but we think good, old-fashioned shoe-leather journalism is worth the price," the staff writes in an editors' note. "Outsourcing could certainly fill pages, probably very cheaply, but what's lost is the very essence of local newspapers: presence."
(FULL STORY)
New Mass. Media Press Release |
05-27-2009 9:16 am |
Press Releases
The Coast Story Wins National Award, Leads to Actionnew
A story written by Matt Aikins about suicides off of Halifax's Macdonald Bridge has been named the best investigative piece by the Canadian Association of Journalists. The piece, "Adam's Fall," also recently won a gold Atlantic Journalism Award for enterprise reporting. Perhaps more importantly, the Halifax-Dartmouth Bridge Commission has decided to reverse course and install suicide barriers along the entire length of the bridge, though the commission denies that the Coast's story had any influence on its decision.
Canadian Association of Journalists |
05-27-2009 8:51 am |
Honors & Achievements
Number of Adults Using Online Classifieds Has More than Doubled Since 2005new
Pew Internet & American Life Project |
05-27-2009 8:54 am |
Industry News
