AAN News
Report: Online Video Ad Rates Fell 25 Percent In Q4new
Average pre-roll ad rates for online video in the fourth quarter dropped 25 percent from the year-earlier period and 12.5 percent from the prior quarter, according to a report from ad network BrightRoll. But the report notes that the drop in prices isn't all bad. "Fundamentally, online video ad inventory has been (and continues to be) overpriced," the report says. "There has been significant pressure (and success) in pushing online video CPMs to converge with rates paid on television. We believe this is good for the category, as it will bring significantly more total dollars into the medium."
Online Media Daily |
01-16-2009 11:13 am |
Industry News
Creative Loafing (Tampa) Unveils Redesigned Homepagenew
Creative Loafing (Tampa) |
01-15-2009 1:05 pm |
Industry News
Advocacy Groups Ask the FTC To Protect Mobile Privacynew
In a 52-page complaint to be filed with the Federal Trade Commission today, the Center for Digital Democracy and U.S. Public Interest Research Group allege that emerging mobile marketing shops are using "unfair and deceptive" behavioral targeting strategies. The groups are asking the FTC to probe how mobile ad companies deploy techniques like behavioral targeting and geo-targeting. The complaint also asks the FTC to force the companies to notify consumers about how their data is used, and seek explicit consent to its collection.
Online Media Daily |
01-13-2009 11:41 am |
Industry News
New Report Offers 206 Revenue-Boosting and Cost-Cutting Tipsnew
Kim A. Mac Leod of Regional Media Advisors and Seija Goldstein of Seija Goldstein Associates recently interviewed more than 60 regional publishers of every stripe, from alt-weeklies to business journals to city magazines, to find out what they are doing to generate revenue and reduce expenses. The results, broken down into 12 categories, are now available on the Regional Media Advisors website.
Regional Media Advisors |
01-12-2009 11:38 am |
Industry News
Publisher Says 'The Alt-Weekly is the Newspaper of the Future'new
"Boulder Weekly and our brother and sister alt-weeklies," Stewart Sallo writes, "are the next generation in the evolution of the newspaper." He notes that for the Weekly, "the past two years have been a watershed period for our organization, with unprecedented growth in readership and revenue, despite the unfavorable economic conditions we have faced."
Boulder Weekly |
01-12-2009 10:00 am |
Industry News
Parties Settle Libel Lawsuit Over Yelp.com Reviewnew
A San Francisco chiropractor and his former patient, Christopher Norberg, have settled a libel lawsuit arising out of a bad review that Norberg posted on Yelp.com. Online Media Daily reports that this was likely the first case in which a Yelp.com user was sued for defamation for posting a bad review.
Online Media Daily |
01-12-2009 8:47 am |
Legal News
Study: U.S. Mobile Broadband Users To Surpass 140 Million By 2013new
Online Media Daily |
01-07-2009 9:14 am |
Industry News
Tags: Electronic Publishing, Management
Pew: Internet Tops Newspapers As News Sourcenew
Media Daily News |
12-30-2008 9:20 am |
Industry News
Chief Operating Officer Talks About How VVM's Papers Are Faringnew
Responding in part to rumors circulating on a Denver website that Village Voice Media is on the brink of collapse, president and COO Scott Tobias talks to Westword's Michael Roberts about how the company's 15 papers are faring. Tobias says the company as a whole remains profitable and any talk of insolvency is hogwash, but concedes that times are tough. "Are we soft?" he asked. "No question. We go as our local mom and pops go, and our local mom and pops are having a hard time." He also talks about the company's new "uberblogger" strategy, which started with Roberts in Denver. One staff member at each paper is now being tasked with writing a handful of blog posts each day and editing and processing blog posts by other staffers and freelancers. Tobias says the focus on daily content is part of a transition "from a print product to a web platform with a print piece."
Westword |
12-24-2008 11:18 am |
Industry News
Layoffs Reported at Four Additional AAN Papers
As part of company-wide cuts at Creative Loafing, Washington City Paper and Creative Loafing (Charlotte) have each reportedly laid off two employees. In addition, Mediabistro is reporting on an unspecified number of layoffs at L.A. Weekly, and the Valley Advocate says that last week associate publisher Do-Han Allen and circulation manager Jeffrey Owczarski became "the latest casualties of a series of year-end layoffs by our parent company." A few days after his paper laid off seven, Creative Loafing (Tampa) editor David Warner dedicates his editor's note to a list of "the Top 10 Reasons Layoffs Suck."
AAN News |
12-24-2008 9:17 am |
Industry News
Online Display Ad Spending Dips 6 Percent Through Q3new
Online Media Daily |
12-24-2008 9:19 am |
Industry News
New York Times Co. Hit with Copyright Suit Over Aggregated Contentnew
PaidContent.org |
12-23-2008 9:26 am |
Legal News
More on Huffington Post Concert Preview Dustupnew
HuffPo co-founder Jonah Peretti says the anger directed at the site for lifting entire concert previews from the Chicago Reader and other publications is misplaced. He tells Wired that the complete re-printing was a mistaken editorial call and that the site's intent is to send traffic to other publications when it aggregates content. MORE: Plenty of bloggers jumped on the HuffPo/Reader flap over the weekend. Here are two interesting takes, one from a search engine optimization perspective and another from fair use perspective.
Wired |
12-22-2008 12:54 pm |
Industry News
Mountain XPress Implements Cost-Cutting Measuresnew
Employees of the Asheville, N.C., alt-weekly will see an across-the-board cut in pay of between 5 and 10 percent effective Jan. 1, owner and publisher Jeff Fobes announced Friday. The paper has suffered a recent decline in classified and retail advertising, and Fobes expects the slide to continue in 2009. "Our strategy is to share the pain, so we're instituting a company-wide pay cut," he says. "Everyone feels the pain; everyone should have input into what must be an evolving response to the economy." ALSO FROM THE XPRESS: The paper recently discussed its web operations in a feature story on how local publications are dealing with online journalism.
Mountain XPress |
12-22-2008 9:56 am |
Industry News
Philly's Daily Papers Launch Local Music Websitenew
Online Media Daily |
12-22-2008 9:07 am |
Industry News
