AAN News » Industry News
   

Advocacy Groups Ask the FTC To Protect Mobile Privacy

By AAN Staff
january 13, 2009  11:41 am
In a 52-page complaint to be filed with the Federal Trade Commission today, the Center for Digital Democracy and U.S. Public Interest Research Group allege that emerging mobile marketing shops are using "unfair and deceptive" behavioral targeting strategies. The groups are asking the FTC to probe how mobile ad companies deploy techniques like behavioral targeting and geo-targeting. The complaint also asks the FTC to force the companies to notify consumers about how their data is used, and seek explicit consent to its collection.
View full article at Online Media Daily
Tags: , , ,