AAN News
Viacom Cuts Forecast; Local Ad Dollars Slow to Reboundnew
Viacom Inc. told investors Wednesday that its
revenue and profit for the full year would come in
below earlier forecasts because the market for
local advertising has not recovered as strongly as
the company had expected
New York Times |
09-25-2003 9:15 am |
Industry News
Online Classifieds Firm Adstar Looks for Capitalnew
Facing growing losses, electronic ad-submission
service provider AdStar Inc. announced Tuesday
it risks possible delisting from Nasdaq after its
shareholder equity fell below the minimum listing
requirement of $2.5 million. AdStar's shareholder
equity stood at $2.08 million as of June 30.
Editor & Publisher |
09-25-2003 9:06 am |
Industry News
Medill Workshop Generates Heat, Inspires and Challenges
AAN Staff |
09-25-2003 5:32 pm |
Association News
Adage.com Expands Searchable Archivesnew
Ad Age print edition is now searchable to 1992
via PayPoints Access System.
Advertising Age |
09-24-2003 9:45 am |
Industry News
Pennysaver to Target Dailies' Retail Ad Basenew
At first listen, the plan seems borderline
delusional. After all, asking buyers and planners
to forsake must-buys like The New York Times
and Newsday in favor of shopping circulars is the
kind of request that gets salespeople escorted out
of the building by security guards. But two of Tri-
State's marketing minions, advertising director
Stacie Boering and media consultant Don
Andrews, argue their case persuasively.
MediaPost's Media Daily News |
09-24-2003 9:39 am |
Industry News
New Campaign for Southern Comfortnew
The company has unearthed the story of M. W.
Heron, a bartender in New Orleans who created
Southern Comfort in 1874. Brown-Forman is
betting that Heron will help consumers develop a
greater connection with the brand. The goal is to
parlay consumer interest into an increase in sales
and a national campaign for Southern Comfort,
which Brown-Forman has brought to television for
the first time.
New York Times |
09-23-2003 11:32 am |
Industry News
RJR to Halt Marketing of Two Cigarette Brandsnew
Smokers will still find Winston and Doral
cigarettes on store shelves across the country.
They just won't be seeing them much anywhere
else. As part of a huge effort to cut costs that
includes the layoffs of 2,600 workers, R. J.
Reynolds Tobacco Holdings said yesterday that it
would jettison advertising and promotion efforts
for the once-popular brands.
New York Times |
09-19-2003 9:44 am |
Industry News
AAF Study: Audience Fragmentation a Significant Challengenew
Audience fragmentation is among the most
significant challenges faced by the advertising
industry, according to a just released American
Advertising Federation survey of advertising
leaders. Four out of five of those polled, or 80
percent, claim increasing audience fragmentation
represents a significant change within the ad
industry and 77 percent believe this fragmentation
will continue to exert significant impact in the
future.
Mediaweek |
09-19-2003 9:39 am |
Industry News
New Buyer for Bordersnew
Borders Group has named Crispin Porter &
Bogusky, Los Angeles, its agency for an
estimated $15 million creative and media
planning and buying account.
Advertising Age |
09-17-2003 1:14 pm |
Industry News
Radio Reports Gains in Nationals; Local Advertising Remains Flatnew
The radio industry is slowly coming out of the
slump that has plagued the medium for most of
the first half of the year. According to figures
released Monday by the Radio Advertising
Bureau, radio advertising rose 3 percent in July,
with national continuing to lead the way with a 12
percent gain. Local advertising, which accounts
for 80 percent of all radio revenue, was flat for the
month.
Mediaweek |
09-16-2003 12:54 pm |
Industry News
YouthPulse Study: Gen Y Earns $211 Billion; Spends $172 Billion Annuallynew
American kids, teenagers, and young adults,
aged 8 to 21 years, have annual incomes totaling
$211 billion, according to latest projections based
on the findings of Harris Interactive YouthPulse,
an online study of the Generation Y population.
Results show that this group is spending at a rate
of approximately $172 billion per year and is
saving at a rate of $39 billion per year.
Center for Media Research |
09-15-2003 4:41 pm |
Industry News
Industry Expert Lowers '03 Ad Forecastnew
Citing weak job growth and economic risks
including war, terrorism, and rising federal and
private debt, newspaper economist and
consultant Miles E. Groves lowered his forecast
for 2003 newspaper ad spending but raised his
outlook for 2004.
Editor & Publisher |
09-15-2003 4:36 pm |
Industry News
Dailies Aim to Grab Ad Biz From Cablenew
The Newspaper National Network (NNN) has
hired a cable industry veteran as it prepares to
expand from four to 15 the number of national ad
categories it will target in an attempt to grab share
from television, particularly cable.
Editor & Publisher |
09-15-2003 10:13 am |
Industry News
Nielsen to Use Print to Recruit TV Ratersnew
n an ironic twist, Nielsen Media Research this
week began informing clients it will test a series of
ad campaigns intended to boost cooperation from
people it wants to recruit for its TV ratings panel,
especially Hispanics, African American and
young adult segments that are more difficult to
recruit through conventional means.
MediaPost's Media Daily News |
09-12-2003 12:50 pm |
Industry News
Celebrities Line Up to Criticize Bush in New ACLU Campaignnew
A new advertising campaign by the American
Civil Liberties Union has been rolling out to
oppose the tactics of the Bush administration.
New York Times |
09-12-2003 9:59 am |
Industry News
