AAN News
Sutcliffe Launches New Personals Company for Alt-Weeklies
01-12-2004 12:49 pm |
Press Releases
Tags: Classified Advertising
Good Company, Comfortable Digs, Hot Topics at AAN West and AAN East
AAN Staff |
01-08-2004 5:58 pm |
Association News
National Ad Sales Up in 2003; Local Sales a Mixed Bag
If the economy is reviving, many AAN papers are still waiting for the signs to show up in their ad revenues. Although national ad sales went up last year, papers reported mixed results in local advertising, their mainstay. Reasons to be hopeful in 2004 include increases in real estate and recruitment ads, diversification of ad categories, and the notion that merchants and the public have grown tired of brooding and want to feel optimistic about their economic prospects again. Sales staff need to "get the message out there" about what alternative newsweeklies have to offer, says Jim Wolf, Village Voice Media's vice president of national advertising.
(FULL STORY)
Ruth Hammond |
01-07-2004 1:49 pm |
Industry News
Unconventional Pols to Keynote Regional Conferences
AAN Staff |
11-25-2003 5:21 pm |
Association News
Sex Ads are "Law Enforcement Tip Sheets," says E&P Columnistnew
Like many big-city alternative newspapers, sex ads
fill the back pages of the New York Press,
and. according to the paper's classified manager,
"It's not a secret that most of the girls are
prostitutes." Furthermore, police officials "in
some cities" buy classifieds to set up sting
operations and they also "pressure" classified
managers to give up the names of their adult
advertisers, Allan Wolper reports. "We know that
almost
every one of those ads involve sex for money
," says Sgt. Chris Bray of Phoenix vice, which
places undercover ads in the Phoenix New
Times as well as The
Arizona Republic. "We make about 10 arrests a
month from the ads and get about eight
convictions."
Editor & Publisher |
11-12-2003 1:18 pm |
Industry News
Top Marketers Aim Hispanic Ads at General Mass Audiencesnew
Breaking with the long tradition of producing
separate versions of ads for the Hispanic and
non-Hispanic U.S. markets, a number of top
advertisers such as Coca-Cola Co. and
Volkswagen are using a single Spanish-language
ad for all markets.
Advertising Age |
10-07-2003 2:00 pm |
Industry News
Analyst Cuts Local Ad Forecastnew
Deutsche Bank publishing analyst Paul Ginocchio
cut his retail advertising growth forecast for the
newspaper industry while warning that
department store spending is migrating to TV as
stores focus on brand-building.
Editor & Publisher |
10-07-2003 1:45 pm |
Industry News
Advocacy Advertising on the Risenew
Even without a recall election in California to help
fuel its growth, advocacy advertising would still be
a substantial category. Unions, ballot activists,
political parties and other groups are spending
more in recent years -- reaching some $300
million in the first half of 2003 -- on ads designed
to sway public opinion on various issues.
Editor & Publisher |
10-07-2003 11:47 am |
Industry News
Consumer Online Content Buys Post Sharp Increasenew
Payments to access personals and dating;
business and investment; and entertainment and
lifestyles categories accounted for 65% of all
online content buying in the first half. That was up
from 61% a year ago.
Advertising Age |
10-03-2003 12:58 am |
Industry News
Auto Sales Slow Down, But Still Cruisingnew
U.S. auto sales slowed in September from their
torrid August pace, but automakers on
Wednesday said car and truck buyers shopped at
a brisk rate last month, thanks to incentives, new
models and an improving economy.
Washington Post |
10-02-2003 4:54 am |
Industry News
FDA Reviews Pharm Advertisingnew
An ad for the prescription drug Zoloft asks: "Feeling sad? Anxious? Tired?" Zoloft is sold by Pfizer as a treatment for depression and other disorders. It is but one of many print and broadcast advertisements that pitch prescription drugs directly to consumers - a category of ads scrutinized last week at a hearing held by the Food and Drug Administration.
New York Times |
09-30-2003 10:39 am |
Industry News
Madison Avenue Calls for Media Outlets to Guarantee Responsenew
A new ad industry model for validating the effects
of advertising is placing the onus on media to be
responsible not just for delivering a message to
consumers, but also to ensure consumers are
attentive, are persuaded and actually respond to
the ads they receive. The shift, part of a
fundamental rethinking about the roles of
advertising and media, has huge implications for
how agencies plan and buy media and,
ultimately, for how media companies sell their
inventory.
MediaPost's Media Daily News |
09-26-2003 10:16 am |
Industry News
Auto, Telco, and Financial Spending More Onlinenew
Companies that have historically spent significant
amounts on advertising, such as car
manufacturers and telecommunications outfits,
are stepping up their commitment to the Internet,
according to a report released by Nielsen//
NetRatings.
Editor & Publisher |
09-26-2003 10:09 am |
Industry News
