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News & Review Launches Counterattack on the Sacramento Bee

By AAN Staff
november 11, 2004  05:43 pm
Sacramento News & Review president and CEO Jeff von Kaenel was sick of the Sacramento Bee offering advertisers huge discounts in Ticket, the daily's arts and entertainment weekly insert, reports Sacramento Business Journal. So he sent out 250 letters to Bee advertisers that weren't getting discounts -- that is, Bee advertisers that hadn't been poached away from the News & Review -- citing the cheaper rates and asking, "Are you paying this?" Von Kaenel tells SBJ that he sees the discounts as the Bee's attempt to "take us out," and that the daily is "engaging in practices I believe are suspect."
View full article at Sacramento Business Journal
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