Metro Spirit: Daily's Ad Calling Us Out Works to Our Advantage

december 23, 2008  12:55 pm
Last week, we noted that the Augusta Chronicle ran a house ad targeting advertisers who bypassed the daily and bought space in the city's alt-weekly. "We heard nothing about it locally from customers or readers, and skipped over it a number of times as we perused the paper," writes Metro Spirit publisher Bryan Osborn. "All of this points to the fact that buying full pages in The Chronicle is as effective as throwing money into a burning fireplace." He says the daily's ad "is a great advertising testimonial ... for Metro Spirit."