Kulture Klash 2 and the Authenticity of an Emerging Arts Brand

Charleston City Paper | April 23, 2008
Charleston's one-night arts event tweaks the standard strategies of arts marketing and sells nothing but the idea of itself.

Charleston City Paper

Founded in 1997, the locally owned and operated City Paper is Charleston's only weekly alternative newspaper and the second-largest publication in the metro Charleston area. Reaching a strong mix of active, affluent locals and tourists, the City Paper has thrived...
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