Faux Alt Debuts in Tampa

september 13, 2004  06:11 pm
The Times Publishing Co., publisher of the St. Petersburg Times, has launched tbt*, a weekly paper apparently aimed at asterisk-loving young adults. According to the Times, tbt* delivers news in short chunks with colorful photos and no attempt at serious analysis, and bills itself as "zippy news for time-challenged adults." Features also include entertainment listings, shopping tips, and advice on computers and romance. Paul Tash, editor and chairman of Times Publishing, tells reporter Helen Huntley: "There's nothing else like it on the market." AAN-member Weekly Planet (Tampa) is distributed in the same area.